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Clifford Sugerman

He is licensed in six states. Brandon Sacia attended the University of Wisconsin-Stout where he graduated in 2002 with a degree in business administration and a minor in marketing.

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Clifford Sugerman

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  1. Best Marketing Rules For Social Branding Rules for Any Business Success

  2. Go for the Groove  • Remember: different is not always good, especially in the online and mobile environments when you have just a few seconds to capture someone's attention and connect with their emotions. There is a groove in each person's head that your message must fit right into. This groove is an incomplete need or thought, based on what they know, what they need and what they love about your brand or category. Find this gap or this "groove" and fill it! 

  3. Get People Talking • Remember, in social your brand is not what you say; rather, it's what people say about you. • Encourage interactions, ie.: "Ask your friends where they like to travel to and Brand X might just send you and them there together!" This will also boost your "Talking about this" viral metric on Facebook.

  4. Encourage the share • The share is as valuable as the Like or Follow! It creates peer to peer impressions featuring your brand and also goes back to the "get people talking" tip. • Be greedy for the share and celebrate it. Make content that is worth sharing and then make the share the call to action you are trying to encourage. We all want engagements, conversions and actions - but what about shares?Remember - the share is the action. So put big honkin' share buttons everywhere and celebrate the share!

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