Towards Harmonized R & D Quality Dimensions (Indexes) The Kinneret College on the Sea of Galilee

1. Towards Harmonized R & D Quality Dimensions (Indexes) The Kinneret College on the Sea of Galilee By: Raymond Austinunder the guidance of Dr. AvigdorZonnenshain.

2. Agenda • Introduction • Eight Dimensions of Quality • Quality Dimensions Exploration • Questionnaire • Questionnaire Data Analysis • Conclusions • Further Work

3. Introduction • Growing importance of product quality. • Importance of quality dimensions in R&D process. • David A. Garvin’s eight quality dimensions for product as a principal basis for R&D. • Derivation of quality dimensions in R&D process using questionnaire. • Presentation of quality dimensions in R&D .

4. Eight Dimensions of Quality Garvin’s Eight Dimensionsof Product Quality • Performance • Features • Reliability • Conformance • Durability • Serviceability • Aesthetics • Perceived Quality

5. Eight Dimensions of Quality

6. Quality Dimensions Exploration

7. Quality Dimensions Exploration

8. Quality Dimensions Exploration

9. Quality Dimensions Exploration

10. Questionnaire • Includes a formal letter. • Limited number of questions (Three). • Limited in scope - Difficulty in obtaining response. • Simple to avoid misunderstanding/misinterpretation of the questions. • Distributed to persons involved in product innovation, research, design and development. • Three questions asked: • Select THREE most important quality dimensions from the list of Garvin’s eight quality dimensions that apply to a majority of projects and explain why chosen. • Explain the impact of the chosen three quality dimensions on the R&D process. • Name and explain other quality dimensions having impact on R&D process based on previous experience.

11. Questionnaire Data Analysis • ELEVEN responses received. • Quality dimensions in R&D processes applying to majority of projects: • All recipients emphasized the importance of Reliability- Crucial having most impact on user. • Performance - Derivate of mandatory standards. Non-conformance leads to invalid product which is unacceptable. • Serviceability - Important requirement . • Conformance - Derivate of mandatory standards. • Features - most impact on customer. • Other quality dimensions/suggestions: • Durability -Crucial to the overall quality of the product. • Usability -Important from S/W development view. • Project schedule, time to market , Cost - Important considerations during project planning. (XX) – XX: Number of receipts

12. Conclusions • ALL the Garvin’s eight quality dimensions were found relevant for quality in R&D. • Reliability, Performance, Serviceability ,Conformance and Features, with Reliability leading the list. • Usability was proposed as supplement to the above main quality dimensions. • Time to market and cost considerations - Important in development process. • Other important relationship: • Reliability relation to Serviceability, Modularity and Safety. • Association of Conformance to Aesthetics.

13. THANKS THE END