Design Is A Way of Life- Gurukul School of Design

1. Design Is A Way of Life gurukulschoolofdesign.com/blog/design-is-a-way-of-life American designer Paul Rand once said that "design is a way of life, a point of view" and it couldn't be any truer. Design and its philosophy play a major role in altering our lives in today's culture. Whether it's graphics, products, interactive or physical objects, today's designs and designers pave the way to influence much more than just aesthetics. As a mode of study on its own, design encompasses one's creative ability, technicality, knowledge and manual skills while taking economics, technology and psychology into consideration. On another hand, the design process is one that incorporates compassionate practices at every stage -- providing people with the opportunity for exploration and constant evaluation to uncover the best possible design. The result? A harmonious flow of structure that opens up diverse solutions and endless possibilities. It's no wonder then that the design philosophy as a whole has taken centre stage for almost every aspect. But what makes up the invisible principles of design? How exactly can it be used as an everyday approach? 1/2

2. According to Japanese industrial designer Naoto Fukasawa, the number one rule for a good design is that it should be instinctive. The user experience between a person and an object, interface or design should not only help solve a problem but that it should also be intrinsically intuitive. A good designer is said to consider a user's point of view and offer design solutions that users can interact with instinctively. Number two of the philosophy is the focus on functionality and durability. The best examples here are all and any Nordic designs -- where efficiency, practicality, simplicity and quality are all in one. Embody rule number two and make it your go-to philosophy by keeping things simple, the Scandi way. Meanwhile, world-renowned architecture theorist Eric Reiss said that all good designers are those who design for the users. In his FatDUX Web Dogma guidelines for all things digital, Reiss stresses the importance of understanding real user demands and offering ultimate solutions to satisfy needs. And last but not least, the final design doctrine is by well-known industrial designer Dieter Rams who said that design is all about 'function over form'. As Rams explained, “good design emphasises the usefulness of a product while disregarding anything that could possibly detract from it." 2/2