Importance of Sound in a Fashion Show - Gurukul School of Design

1. Importance of Sound In A Fashion Show gurukulschoolofdesign.com/blog/importance-of-sound-in-a-fashion-show Visuals are absolutely everything when it comes to fashion but in a fashion show? Sound and music dominate the ranks. It doesn't matter whether you've attended one or not. Just ask anyone to picture a fashion show... and they'll see a crowd full of people and hear the pulsating beat of the music in the background. The world of fashion has had a long history with the music scene that brought us some wonderfully beautiful styles throughout the years. From the punk-inspired revolution of Vivienne Westwood to the Nineties grunge movement of Marc Jacobs, the influence of music is clearly visible but even more intrinsic during a show. The sounds of fashion dictate more than just the energy but set the mood of the entire collection for the season. And unbeknown to many outside of the production crew, designers approach music as carefully as they would their clothes as these two elements work together to portray and capture the essence of a collection. According to music director Rene Arsenault, Tom Ford's go-to music extraordinaire, the soundtrack to a show "pushes the plot along". Just imagine that collections are a movie and music is the key narrative without which there is no story. In other words, perfectly matched 1/2

2. music can make a collection speak volumes, pun intended. From a biological perspective, music and rhythm are in our innate DNA. So it moves more than just our bodies. Music influences our state of mind, our mood and emotions. And given the complex standing relationship between memories and music, the whirring symphonies during a fashion show helps to synthesise a designer's visual idea into sounds – forever capturing the essence of that collection with just one soundtrack. Another music extraordinaire, sound designer Michel Gaubert, who famously paired Jay-Z's 'Picasso Baby' to Chanel's SS14 ready-to-wear collection, adds that the accompanying music must be as unique as the clothes. Where the most important aspect of music during a show lies in its ability to evoke feelings. So heavy bass and thumping beat aside, the music should match to present an intelligent and highly emotional atmosphere for the clothes to truly speak for itself. To truly grasp the power of music in fashion, pay close attention to the music used and what it makes you feel the next time you watch or attend a fashion show. 2/2