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NM2208 Assignment 6 Design Analysis

NM2208 Assignment 6 Design Analysis. Done By: Liew Guan Jie U065295A Muhammad Usman Aslam Mahar U073176J. The Good. By Usman. Principle of Interaction. Unity Unity is present in the poster as there is a relationship present with regards to shapes and colours. Balance

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NM2208 Assignment 6 Design Analysis

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  1. NM2208 Assignment 6Design Analysis Done By: Liew Guan Jie U065295A Muhammad Usman Aslam Mahar U073176J

  2. The Good By Usman

  3. Principle of Interaction Unity Unity is present in the poster as there is a relationship present with regards to shapes and colours. Balance The balance of the poster is designed with a nice approximate symmetry along the horizontal axis.

  4. Principle of Interaction Controlling Attention The poster captures the attention of the viewer and keeps it in an imaginary frame controlled by the placement of the text.

  5. Colour Colour Psychology The poster uses Yellow and Red-Orange the most visible colour and the most attention grabing colour respectively. Colour and Meaning Black colour is also used which symbolizes darkness, death, despair, dread and is helpful in conveying the meaning of the poster.

  6. Gestalt Principles Figure and Ground The poster has a nice contrast between the figure and the ground. The figure is different from the ground in terms of size, shape, composition and value.

  7. Gestalt Principles Proximity The proximity of the objects is close but not to close and thus they can be seen as belonging together and at the same time not too cluttered.

  8. Gestalt Principles Continuity The objects in the poster are arranged in such a way that they have a direction and seem to continue as well as guide the viewer where focus his/her attention on, i.e. The arrangement offers direction for the viewer to follow.

  9. The Bad By Guan Jie

  10. Principle of Interaction Unity The poster has poor unity as there is a lack of repetition with regards to shapes and colours. Contrast There is little contrast in size, value , composition and shape with regards to the objects in the poster, resulting in poor contrast.

  11. Principle of Interaction Controlling Attention The poster failed to give any clues in controlling the viewing pattern of the viewer. The attention of the viewer can easily go out of the frame due to the placement of the objects all around the edges.

  12. Colour The design of the poster uses many objects and colours, which makes it difficult for the viewer to locate the focal point of the poster.

  13. Gestalt Principles Figure and Ground The design of the poster has weak contrast between the figure (vehicle) and the background. Both of them are quite similar in size, shape, composition and value. In addition, 4 objects in the posters are competing for attention (words on top, figure, background and the words below). This may force the viewer to look at more than 1 of them at the same time.

  14. Gestalt Principles Proximity The arrangement of the objects in the poster are cramped together, making it difficult to differentiate which of them belong together. Thus, the proximity of each object is very close, resulting in the poster being very cluttered and messy.

  15. Gestalt Principles Similarity Majority of the objects in the poster are similar in shapes, sizes and colours, making everything seems like 1 big group. Although the designer did attempt to make the words (both on the top and bottom) stand out from the rest, the colours that he/she used were quite similar to those applied in the image (in the middle). Hence, it still resulted in every object competing with each other for attention.

  16. Gestalt Principles Continuity The arrangement of objects in the poster are cluttered, making it difficult for the viewer to identify where focus his/her attention on. The cluttered arrangement also offers little or no direction for the viewer to follow at all. Hence resulting in bad continuation.

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