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Social Networking ECAR Student Study – what students say

Social Networking ECAR Student Study – what students say. Judy Caruso Presentation to CSG May 11, 2006. 2005 and 2006 surveys. 2005 – no direct questions about social networking. Learned from qualitative interviews. 2006 – direct questions:

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Social Networking ECAR Student Study – what students say

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  1. Social NetworkingECAR Student Study – what students say Judy Caruso Presentation to CSG May 11, 2006

  2. 2005 and 2006 surveys • 2005 – no direct questions about social networking. Learned from qualitative interviews. • 2006 – direct questions: • How often are you blogging? (daily, several times week, etc.) • How often do you participate in online social networks? (daily, several times week, etc.) • Are any of the following technologies used in your courses during the current semester/qtr? • Blogs, social networking software

  3. Do you know what this is?I Just Tried to Ford the River and My Fucking Oxen Died

  4. Do you know what this is?Sex:Interested in: Men WomenRelationship: name  Status: (drop down: married, single, etc.)Looking For: Friendship, Dating, A Relationship,Random Play,Whatever I can getResidence:Cell:Screenname:Birthday:Political Views:Interests:Clubs and Jobs:Favorite Music, Books, Movies:

  5. Do you know what this is?Homemade explosives, burning things, blowing up fish tanks

  6. thefacebook.com Groups - Examples • Culture – (Oregon Trail one), It’s Not a Bubbler • Political – George W Bush Sucks, Feingold for President • Drinking/Drugs – I Love to Pass Out in My Clothes Group, Captain Morgan Club • Institution – Wearing Red on Game Day, Not Wearing Red on Game Day • Music/Hobbies – Disc Golf, Industrial Music Fans, Rent Lovers, Theater Geeks • Friends – Chuck is a Genius, Madison Locals, Sarah’s Fanclub

  7. Privacy • “we’ve never had any anyway.” • “I don’t worry about it.” • “I don’t put anything out there they I wouldn’t want everyone to see.” • “don’t put any more info out there than you would give to a random stranger”

  8. Use of thefacebook.com • Heavy use at first, then declines • Wide variance in use/week • All – a place to meet people • Can be addictive • I think it’s related primarily to age – high schoolers are on myspace.com • Email sucks you in – requests for friends • Legalized stalking

  9. Use of thefacebook.com • Legalized stalking • 90% of freshmen use – according to qual. • “addicting”

  10. Student responses to recent use of thefacebook.com by law enforcement/others • “it’s for our fun. It’s not fair/ok for what’s out there to be used for real.” • UW-WW students complain about shutdown of a party • News – denied scholarships/jobs • Students view their “fun and social” activities as “theirs” and should be viewed that way

  11. In e.Marketer.com March 2006 • Oct 2005 facebook.com – 2,200 college campuses, 70% of members log on every day (Marketwatch) • Facebook.com and mySpace.com were the 7th and 9th most-visited sites among university users in Dec 2005 (27% of entire university audience) (Mediz Metrix – Jan 2006) • Dec 2005, university users spent an average of 185 minutes on facebook.com and 54 minutes on myspace.com

  12. US Internet Users visiting sites by age – Oct 2004 and Oct 2005 Age myspace.com facebook.com 12-17 239 143 18-24 160 383 25-34 69 32 35-44 89 58 45-54 87 88 Composite Index. 100 represents parity. Source:iMedia Connection

  13. Facebook.com and myspace.com and blackPlanet.com • 60% female • MSU study – 84% of freshmen report being a member of facebook.com • Freshmen study at U of N Carolina-Chapel Hill – 96% reveal Bday, 94% reveal hometown, 83% reveal sexual orientation, 82% reveal relationship status • Many students on more than one

  14. Blogs – ECAR qualitative interviews • Very little expressed interest/use • Used for online diary – used more when having a bad day • Used for a travel journal to communicate with folks back home • Blogs and IM improve their typing skill

  15. IM & Discussion Bds • IM – they don’t even think of it as technology • Disc Bds – mixed feelings

  16. K-12 experience • netday.org – Annual survey K-12 and teachers • Fall 2005 – 185k students • 65% Gr 6-12 use IM every day • 78% of Srs use IM every day

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