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Collaboration - Where is the customer and what are they buying?

Collaboration - Where is the customer and what are they buying?. David V. Pesce Div. VP of Strategic Accounts dpesce@spscommerce.com. Introduction. RIGHT PRODUCT, RIGHT PLACE, RIGHT TIME. Past. Future. Current. X Right Product X Right Place X Right Time. Past.

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Collaboration - Where is the customer and what are they buying?

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  1. Collaboration - Where is the customer and what are they buying? David V. Pesce Div. VP of Strategic Accounts dpesce@spscommerce.com

  2. Introduction

  3. RIGHT PRODUCT, RIGHT PLACE, RIGHT TIME Past Future Current X Right Product X Right Place X Right Time

  4. Past Product - little style/fashion Place - home or corner store Time – as really needed

  5. FUTURE Past Future Current • Right Product • Right Place • Right Time

  6. FUTURE Product – correct style/color etc… Place - anywhere Time - anytime

  7. ME-ALITY MACHINE Exact digital image Aligns cloth sizes with your size Allows you to place orders

  8. CURRENT Current Past Future • Right Product • Right Place • Right Time

  9. WHERE WE’VE BEEN Analysis Buyer Reports 852 Retailer Portal Not timely Not accurate Different sources of data No data integration ability Not granular (size/door) Not actionable info

  10. Climate Region Social Media Facts Market Data Advertisements Point of Sale ANALYSIS MARKET PLACE INTELLIGENCE Household Income Global DMA Ethnicity

  11. Challenges Brick and Mortar E-commerce Mobile

  12. Challenges Brick and Mortar Unit SLS Retail INV On Order Internet Locations X X Unit SLS Retail INV On Order Where is the inventory?? Lost the ability to measure

  13. Challenges • Lost sales opportunities • Stock-outs • Price

  14. Challenges Shipping Returns

  15. GOOD NEWS *Statistics provided by Forrester Research Inc. Online shoppers in the United States will spend $327 billion in 2016 192 million U.S. consumers will shop online in 2016 Average spend of $1,738 online, up 44% from $1,207 in 2012 Retailers are reacting with better web sites and services Suppliers are reacting with better analysis and drop shipping Technology and data are getting better

  16. WELCOME MICHELLE

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