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Explore how large organizations vanish, industry-wide disruptions occur, and why top blogs surpass traditional media financially. Learn why such shifts affect scientific publishing early on.
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Is Scientific Publishing About To Be Disrupted? Michael Nielsen @michael_nielsen http://michaelnielsen.org/blog STM Conference, October 2009
2005: 100+ employees 70 million $ revenue
Masakazu Kongo 40th generation
2006: Liquidation Purchased by Takamatsu
As an independent entity, Kongo Gumi no longer exists
How is it that large, powerful organizations, with access to vast sums of money, and many talented, hardworking people, can simply disappear?
most interesting when an entire industry is disrupted
None of these companies exist
Napster founded CD Sales
First quarter 2009
First part of talk Why these disruptions happen How we can recognize them Second part of talk Scientific publishing is in the (very) early days of such a disruption
Common explanations of disruption 1. The people in charge are stupid. Why couldn’t the record companies see things coming…
pre-empt them by doing something similar first
2. The people in charge are malevolent.
stupidity and malevolence sometimes play a role… …it’s a mistake to base an explanation on these factors.
underlying structural reasons cause the failure
If you look at the newspapers and record companies and see stupid and malevolent people…
But if disruption can destroy SMART Good then it can destroy anybody
Why are the top blogs thriving financially, while the newspapers are dying?
news parasites
TechCrunch Top 100 blogs in the world
arguably the best reporting in the technology industry
Operating income down 50% first quarter
TechCrunch’s operating costs are far lower, per word
Increased supply of ad space Old supply of published material ad space decreased price
there’s a limited amount the newspapers can do to make themselves cheaper to run