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Understanding the Sport Industry

Understanding the Sport Industry. The Management of Sport Organizations, Events and Programs in the 21 st Century. Size of the Sport Industry. US Professional Sport Industry. Advertising $28.25 billion Endorsements $730 million Equipment/Apparel $24.94 billion

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Understanding the Sport Industry

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  1. Understanding the Sport Industry The Management of Sport Organizations, Events and Programs in the 21st Century

  2. Size of the Sport Industry US Professional Sport Industry

  3. Advertising $28.25 billion Endorsements $730 million Equipment/Apparel $24.94 billion Facility Construction $2.49 billion Internet $300 million Licensed Goods $15.1 billion Media/broadcast rights $10.57 billion Professional Services $14.03 billion Spectator Sports $22.56 billion Sponsorships $5.09 billion Medical Treatment $4.1 billion Travel $44.47 billion Publications/Videos $2.12 billion Gambling $18.55 billion Team Operating Expenses $19.23 billion US Consumer Spending on Sport

  4. The Alternative Sports Boom • Young males between 12-24 years of age spend billions of dollars annually on equipment and apparel: • In-line skate ($251 million) • Snowboard ($235 million) • Skateboard ($105 million) • Wakeboard ($80 million)

  5. Grand Total $213 billion

  6. Sport Managers Are The Glue That Holds This All Together “Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.” (Davis, p. 5)

  7. Defining Sport “Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing.” (Parks & Quartermain, p.7)

  8. Sport Management is “any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity.” (Parks & Quartermain, p. 8)

  9. Sport Industry- all sport-related products offered to customers Sport Industry Segmentation Sport Performance Sport Production Sport Promotion Participation Products/Influence Promo Tools

  10. A View of the Sport Industry by Setting

  11. What makes the sport product unique? VS. 1. Aspects of the sport product are intangible.

  12. What makes the sport product unique? 2. Sport is subjective and heterogeneous.

  13. What makes the sport product unique? 3. Sports areinconsistent and unpredictable.

  14. What makes the sport product unique? 4. Sport is perishable.

  15. What makes the sport product unique? 5. Sport involves emotions.

  16. Sport Organizations are: • Goal oriented (exist for a reason) • Deliberately Structured (systematic arrangement of people and working relationships) • Deliberately Coordinated (patterns and relationships) • Exist as a system of individuals and groups (activation) • Made up of people with special skills (competencies)

  17. Sport Context

  18. Future Trends in the Field • Health and Fitness Industry: • Growth in family markets • Growth in niche markets (women, older adults) • Growth in ‘spa’ settings • Growth in personal training

  19. Facility Management: • Growth in domes and multi-pad arenas • Growth in golf courses • Growth in parks and trails • Sporting Goods: • Growth in diversity of products … • Growth in use of event management • Professional Sport: • Growth in number of franchises …

  20. Forming your Organization • Vision - The vision statement includes a vivid description of the organization as it effectively carries out its operations. • Mission - the mission statement describes the overall purpose of the organization. • Values - Values represent the core priorities in the organization’s culture, including what drives members’ priorities and how they truly act in the organization.

  21. N.E.T Organizational Chart

  22. Deciding on sport organization • By next week have a sport organization that you feel could attract capital • By next week create your organization’s vision, mission and values • Be prepared to present your organization to the class with powerpoint

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