1.02 Understand career opportunities in marketing to make career decisions.

1. 1.02 Understand career opportunities in marketing to make career decisions.

2. Progression of Marketing • Activities of marketing have changed & grown through the years • Marketing was first only thought of with distributing a product/service • Then it grew to include: • Selling • Promotion • A variety of other business activities (all 7 functions!)

3. Types of Businesses that Offer Careers in Marketing • Careers include all the activities required to plan, develop, promote & distribute goods/services to consumers. • Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. • The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

4. Marketing Careers and Careers in Medicine BRAINSTORM: • 2 Columns: Differences & Similarities • List as many as you can for each column • Number each of them • Let’s see who can come up with the most for each column! • 2 Minutes – BEGIN!

5. Marketing vs. Medicine DIFFERENCES: • ? • ? • ? • ?

6. Marketing vs. Medicine SIMILARITIES: • Lots of different areas to work in and good pay • Both require training and professional level skills • Patients = Customers • Marketing Concept applies to both • Highly specialized (medical specialties & sales areas)

7. Why Jobs in Marketing Provide Career Potential • Many different areas in marketing that you can specialize in • Growing a business often results in growing your career and income • Job opportunities in marketing are growing, which those in manufacturing are decreasing

8. Why Jobs in Marketing Provide Career Potential • Marketing skills are useful in any career because they involve understanding business, as well as relating & communicating effectively with others. These are basic skills that employers expect from all levels of employees.

9. Why Jobs in Marketing Provide Career Potential • About 33 million Americans earn a living in marketing – that’s 1/3 of the US workforce! • Bureau of Labor Statistics projects employment increase in marketing & sales to be DOUBLE DIGIT! • Above Average Income!

10. Careers in Marketing • Marketing Research – learn about the markets and what influences customers’ purchasing decisions • Advertising – reach out and attract customers • Product Management – functions pertaining to the product component of the marketing mix (development & design, lifecycle, etc.)

11. Careers in Marketing • Distribution/Warehousing – channel management • Sales – helping customers make wise buying decisions, getting the customer to buy • Retailing – working with the end user, store operations management

12. Careers in Marketing • Service Marketing – marketing intangibles • Customer Service – making the customer happier, satisfying customers • Public Relations – improving the company’s image

13. Well-Recognized Traits/Skills Needed for Success in Marketing Careers • Honest and trustworthy • Knowledgeable (about sales and product) • Enthusiastic • Technically savvy • Reliable • Self-motivated and goal oriented • Communication skills (communication is at the center of all marketing activities)

14. Let’s Take a Look at a Few Careers in Marketing…… From the BLS – Occupational Outlook Handbook Statistics Job Description

16. What Advertising Sales Agents Do • Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

18. What Graphic Designers Do • Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.  

20. What Customer Service Representatives Do • Customer service representatives interact with customers on behalf of an organization. They provide information about products and services and respond to customer complaints. Some also take orders and process returns.

22. What Logisticians Do • Logisticians analyze and coordinate an organization’s supply chain—the system that moves a product from supplier to consumer. They manage the entire life cycle of a product, which includes how a product is acquired, distributed, allocated, and delivered.

24. What Market Research Analysts Do • Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

26. What Purchasing Managers, Buyers, and Purchasing Agents Do • Purchasing managers, buyers, and purchasing agents buy products for organizations to use or resell. They evaluate suppliers, negotiate contracts, and review product quality.

28. What Sales Managers Do • Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization’s sales representatives.

30. What Advertising, Promotions, and Marketing Managers Do • Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

32. What Management Analysts Do • Management analysts, often called management consultants, propose ways to improve an organization's efficiency. They advise managers on how to make organizations more profitable through reduced costs and increased revenues.

34. What Sales Engineers Do • Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

36. What Public Relations Managers and Specialists Do • Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

37. DISCUSSION • Because of their high visibility, marketing & sales careers offer the fastest route to middle & top management positions • Why do you think Marketing Professionals make good candidates for CEO’s?