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A Right not a Fight

A Right not a Fight. On behalf of all our students, prospective students and their families. Yes, we have punched above our weight!. Legislation Lobbying Policy development Funding reforms Skills promotion But…. The climate is really tough.

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A Right not a Fight

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  1. A Right not a Fight On behalf of all our students, prospective students and their families.

  2. Yes, we have punched above our weight! • Legislation • Lobbying • Policy development • Funding reforms • Skills promotion But…

  3. The climate is really tough

  4. “the (seemingly) impossible task of getting our daughter into a suitable college…we have twice arranged and cancelled visits to an outstanding specialist college. Both times we were first discouraged and then subsequently warned off attempting to send our daughter there… We stumbled on specialist colleges almost by accident. The LA seems determined we should forget them” - Parent

  5. So…why should specialist colleges be part of a…. “mixed economy of provision”?

  6. Because it works

  7. 3 parts to getting there • Be clear about our message • Build good networks • Exude confidence

  8. Explain why specialist colleges are important in one sentence without any hesitation …deviation or repetition

  9. Key messages • Improved outcomes and quality of life • Solution not the problem • Empowering support to take control over their lives • “confident and resilient enough to move into adult life” • Not a “level playing field” - people with disabilities are disadvantaged National centres of expertise are a vital component of the “mixed economy of educational provision”

  10. Key stages – student campaign • Developing a case for support (Jan – Feb) • Identifying supporters (March – April) • Data survey (March) • Student and parent ambassadors (March – April) • “The Big Difference” – social media campaign (April – June) • Value for Money report and launch (May) • The Directory Mob (June) • “Roar” (June)

  11. So…what can you do? • Keep doing the day job brilliantly.. • Data, data…and a bit more data • Engage your student ambassadors • Link up our parent power • Create a network of supporters • Harness digital power…

  12. “The opposite of networking is NOT working” - Someone Smart

  13. Who do you know?

  14. Digital power • Website – outcomes, case studies, campaign links • Social media • To blog or not to blog?

  15. How can Natspec support? • Digital media training • Templates • PR • Reports • Ongoing guidance / information • Support for parents and families • Support for students

  16. “If you think you can, if you think you can’t You’re right” Henry Ford

  17. Focus on outcomes Highlight your strengths Take calculated risks Be as confident as your students!

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