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Semantic Tech in Rental Product Marketing

Semantic Tech in Rental Product Marketing. Ontology Summit 2011 Applications and Case Studies - II Jim Rhyne and Elisa Kendall Sandpiper Software, Inc. Semantic Tech in Rental Product Marketing. Solution Semantic aided search Semantic aided SEO Rule-based product selection.

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Semantic Tech in Rental Product Marketing

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  1. Semantic Tech in Rental Product Marketing Ontology Summit 2011 Applications and Case Studies - II Jim Rhyne and Elisa Kendall Sandpiper Software, Inc

  2. Semantic Tech in Rental Product Marketing • Solution • Semantic aided search • Semantic aided SEO • Rule-based product selection • Business Benefit • Current project is a pilot – stay tuned • Progress in discussions with Search Engine Providers • Challenge • Help consumers find offerings • Help consumers select offerings • Key Ontology Features • Complex, multi-entity ontology • Lots of restriction axioms, not subclass hierarchy • Classification and realization part of application process

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