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Funding Tourism In Washington

Funding Tourism In Washington. Washington Tourism Alliance presentation at the Olympic Peninsula Tourism Summit October 23, 2013 Louise Stanton-Masten Executive Director, Washington Tourism Alliance. Our Competitors 2012/2013 State Tourism Budgets. $53M.

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Funding Tourism In Washington

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  1. Funding Tourism In Washington Washington Tourism Alliance presentation at the Olympic Peninsula Tourism Summit October 23, 2013 Louise Stanton-Masten Executive Director, Washington Tourism Alliance

  2. Our Competitors 2012/2013 State Tourism Budgets $53M Washington State reflects the WTA 2013 budget Hawaii $75M Florida $56M Illinois $55M California $50M Texas $37M Michigan $27M $17M $481K $12M Alaska $12M $7M $13M $15M $14M $15M $50M $13M $7M

  3. www.experiencewa Website

  4. 2013 Washington Visitor’s Guide

  5. WTA Mobile App

  6. WTA in the Future

  7. Proportions & Realities

  8. Funding Sector Proportions • Sector percentages and amounts: • Accommodations 32% $2,400,000 • Food Service 28% $2,100,000 • Attractions 13% $ 975,000 • Retail 19% $ 1,425,000 • Transportation 8% $ 600,000 • Total $7,500,000 • Additional funding anticipated – Ports, Tribes, wineries, airlines, cruise lines, Chambers/Economic Development Organizations, DMOs

  9. Draft Assessments – Proposed for Industry Discussion # of Businesses 1,401 576 1,117 421 1,689 775 Retail (adjusted gross receipts) Annual Assessment • $200,000 - $600,000 $100 • $600,000 - $999,999 $200 • $1 million - $5 million $600 • Greater than $5 million $1,200 Attractions • $200,000 to $1 million $125 • Greater than $1 million $1,000

  10. Draft Assessments – Proposed for Industry Discussion # of Businesses 2,063 56 108 55 2,664 2,770 190 88 Transportation (adjusted gross receipts) Annual Assessment • Less than $500,000 $125 • $500,000 - $999,999 $250 • $1 million - $4,999,999 $1,000 • Greater than $5 million $2,500 Food Service • $500,000 - $999,999 $150 • $1 million - $2,999,999 $500 • $3 million - $4,999,999 $1,500 • Greater than $5 million $3,000

  11. Draft Assessments – Proposed for Industry Discussion Lodging • Lodging establishments with 40 rooms and over - $.17 per occupied room • 65,727 rooms @ 60% occupancy

  12. Draft Governance – Proposed for Industry Discussion WHO WILL OVERSEE THE IMPLEMENTATION OF A STATEWIDE MARKETING PLAN? • Assessed tourism industry sectors • Community based tourism marketing organizations • Representatives from non-assessed sectors and the business community • Geographically diverse • Large and small businesses • Still in draft form • Continued input is desired

  13. What’s Next? • Next Steps • Questions and Answers • Continuing the Conversation • WTA Tourism Summit Jan. 28, 2014

  14. Stay In Touch With The WTA • Contacts • Louise Stanton-Masten, louise@watourismalliance.com • Becky Bogard, becky@bogardjohnson.com • Website • www.watourismalliance.com • www.experiencewa.com • Facebook • Washington Tourism Alliance • ExperienceWA • Twitter • @WTAlliance

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