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Behaviour Change and Community Engagement . Introduction. The Nelson/Tasman Project Background and aim The process The outcome. Valuing Resources and Eliminating Waste (vision - Nelson City Council and Tasman District Council Joint Waste Management and Minimisation Plan)
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Introduction The Nelson/Tasman Project Background and aim The process The outcome
Valuing Resources and Eliminating Waste (vision - Nelson City Council and Tasman District Council Joint Waste Management and Minimisation Plan) Whose waste? Our waste!
Goal 1: Avoiding the creation of waste Objective 1.2: Our community has a culture whose values make waste avoidance and reduction the behaviour of choice
The Process – Day One • Two days of ‘independent’ observation • Interviews • Definition of waste • Understanding of behaviour change • What works/what doesn't in the region (and why) • Movers and shakers
The Process – Day Two • Workshop • -attended by council, DHB, business, community reps • - took the learning's from Day one and tested them with participants
Outcomes • Waste means many different things • There must be a shared and accepted vision • People must have access to the same information • A trusted relationship is important • The three approaches to behaviour changes are all needed • For lasting voluntary behaviour change – people must be empowered and different approaches must be recognised (one size does not fit all) • Leaders exist throughout the region but will come about on their own (they cannot be appointed). • Behaviour change can occur more effectively at a point of change (change moment), e.g. when people move, kids go to school, change job, etc.
Supply measures (managed) Voluntary measures Demand measures (managed)
Outputs • The interaction of supply, demand and voluntary measures • The context of information, trust, common goals
Supply measures (managed) Voluntary measures Demand measures (managed) Information Trust Common Goals/Drivers
Outputs • The interaction of supply, demand and voluntary measures • The context of information, trust, common goals • How do we know where to start?
Next steps: • Community conversations • Internal stakeholder conversations • Analysis of data • Scoping new community engagement contract