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Facts On Hand

Facts On Hand. February 2012. Employment Figures. Newton County. Rockdale County. Demographics. Conyers City Total Population 15,195 65+ 10.6% Median Age 30.7 45.3% Male 54.7% Female 24.3% Caucasian 56.6% African American 16.3% Hispanic/Latino 2.8% Other Races

hadassah-haynes
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Facts On Hand

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  1. Facts On Hand February 2012

  2. Employment Figures Newton County Rockdale County

  3. Demographics • Conyers City • Total Population 15,195 • 65+ 10.6% • Median Age 30.7 • 45.3% Male • 54.7% Female • 24.3% Caucasian • 56.6% African American • 16.3% Hispanic/Latino • 2.8% Other Races • Population change from 2000 to 2010 42.2% • 2.55 Persons per household • Persons Below Poverty level 18.9% • Median Income $37,813 • Average drive to work 27.2 minutes • 21.1% of jobs manufacturing • 13.8% Education/Health • 6.8% Prof/Scientific/Mngt • 3% Work at Home • 19.6% Bachelors Degree or Higher • Retail Sales Per Capita $74,733 • Total Businesses (2007) 3,214 • Black owned businesses 42.2% • Hispanic owned businesses 1.7% • Women owned businesses NA • Rockdale County • Total Population 85,215 • 65+ 10.6% • Median Age 36.9 • 47.6% Male • 52.4% Female • 40.9% Caucasian • 46.4% African American • 9.5% Hispanic/Latino • 3.2% Other Races • Population change from 2000 to 2010 21.5% • 6,665 Veterans • 2.89 Persons per household • Persons Below Poverty level 12.3% • Median Income $55,779 • Average drive to work 32.6 minutes • 16.2% of jobs manufacturing • 24.9% Education/Health • 9.3% Retail • 2% Work at Home • 23.6% Bachelors Degree or Higher • Retail Sales Per Capita $17,720 • Total Businesses (2007) 8,647 • Black owned businesses 34.8% • Hispanic owned businesses 2.9% • Women owned businesses 29.1% ---2010 Census Data

  4. Demographics • Covington City • Total Population 13,118 • 65+ 13.6% • Median Age 34.7 • 47.3% Male • 52.7% Female • 45.1% Caucasian • 47.4% African American • 5.5% Hispanic/Latino • 2.0% Other Races • Population change from 2000 to 2010 13.6% • 2.57 Persons per household • Persons Below Poverty level 23.3% • Median Income $33,924 • Average drive to work 24.3 minutes • 21.1% of jobs manufacturing • 13.8% Education/Health • 6.8% Prof/Scientific/Mngt • 3% Work at Home • 17.2% Bachelors Degree or Higher • Retail Sales Per Capita $33,696 • Total Businesses (2007) 2,275 • Black owned businesses 20.4% • Hispanic owned businesses NA • Women owned businesses NA • Newton County • Total Population 99,958 • 65+ 9.8% • Median Age 33.6 • 47.6% Male • 52.4% Female • 52.0% Caucasian • 40.9% African American • 4.6% Hispanic/Latino • 2.5% Other Races • Population change from 2000 to 2010 61.2% • 7,122 Veterans • 2.84 Persons per household • Persons Below Poverty level 12.7% • Median Income $52,361 • Average drive to work 31.5 minutes • 16.2% of jobs manufacturing • 24.9% Education/Health • 9.3% Retail • 2% Work at Home • 19.4% Bachelors Degree or Higher • Retail Sales Per Capita $7,096 • Total Businesses (2007) 9,515 • Black owned businesses 33.4% • Hispanic owned businesses NA • Women owned businesses 33.4% ---2010 Census Data

  5. Demographics • Henry County • Total Population 203,922 • 65+ 8.4% • 48.0% Male • 52.0% Female • 52.5% Caucasian • 36.9% African American • 5.8% Hispanic/Latino • 2.8% Other Races (Asian) • Population change from 2000 to 2010 70.9% • 2.91 Persons per household • Persons Below Poverty level 8.3% • Median Income $63,923 • Average drive to work 33.0 minutes • 24.4% Bachelors Degree or Higher • Retail Sales Per Capita $10,315 • Total Businesses (2007) 18,508 • Black owned businesses 28.9% • Hispanic owned businesses 2.7% • Women owned businesses 33.6% • Asian owned businesses 5.4% • Walton County • Total Population 83,768 • 65+ 12.0% • 48.7% Male • 51.3% Female • 78.4% Caucasian • 15.6% African American • 3.2% Hispanic/Latino • 2.8% Other Races • Population change from 2000 to 2010 38.0% • 5,895 Veterans • 2.78 Persons per household • Persons Below Poverty level 12.5% • Median Income $51,721 • Average drive to work 32.0 minutes • 17.3% Bachelors Degree or Higher • Retail Sales Per Capita $9,577 • Total Businesses (2007) 8,041 • Black owned businesses NA • Hispanic owned businesses NA • Women owned businesses 22.6% ---2010 Census Data

  6. Demographics • DeKalb County • Total Population 691,893 • 65+ 9.0% • 47.9% Male • 52.1% Female • 29.4% Caucasian • 54.3% African American • 9.8% Hispanic/Latino • 6.5% Other Races (Asian) • Population change from 2000 to 2010 3.9% • 40,569 Veterans • 2.53 Persons per household • Persons Below Poverty level 16.1% • Median Income $51,349 • Average drive to work 30.7 minutes • 38.7% Bachelors Degree or Higher • Retail Sales Per Capita $10,867 • Total Businesses (2007) 73,184 • Black owned businesses 39.6% • Hispanic owned businesses 3.6% • Women owned businesses 37.2% • Asian owned businesses 6.8% • Morgan County • Total Population 17,868 • 65+ 15.5% • 48.3% Male • 51.7% Female • 71.7% Caucasian • 23.6% African American • 2.8% Hispanic/Latino • 1.9% Other Races • Population change from 2000 to 2010 15.6% • 1,571 Veterans • 2.65 Persons per household • Persons Below Poverty level 15.4% • Median Income $45,817 • Average drive to work 25.3 minutes • 23.8% Bachelors Degree or Higher • Retail Sales Per Capita $15,202 • Total Businesses (2007) 2,113 • Black owned businesses NA • Hispanic owned businesses NA • Women owned businesses 31.7% ---2010 Census Data

  7. Inserts and Coupons • 57% of consumers use a newspaper as their coupon resource – Scarborough Research • 79% of newspaper readers used an insert/circular in the past 30 days • 58% compared prices of one insert to another • 52% saved the insert until visiting the store • 45% shared the insert with family/friends • 41% took the insert to the store • 40% made an unplanned purchase based on an ad • Average insert is saved 4.7 days - Frank N. Magid Associates 2011

  8. Web Figures • Covington News • 54,776 Uniques • 276,797 Page Views • The News (Rockdale) • 16,184 Uniques • 55,000 Page Views • Other • Facebook • 5,570 (Cov) • 2,373 (Rock) • Twitter • 333 (Cov) • 293 (Rock) • Cash Cache 8,312 emails

  9. Cash Cache – Jan ‘12

  10. Cash cache – dec ‘11

  11. Circulation the NEWS (Rockdale) The Covington News News & Advertiser

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