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Busines Exploration JEOPARDY!

Get ready to play…. Busines Exploration JEOPARDY!. Ms. Rabin 2007. Business Explorations JEOPARDY!. The room will be divided into two groups or teams. Each side will take turns selecting a question.

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Busines Exploration JEOPARDY!

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  1. Get ready to play… Busines ExplorationJEOPARDY! Ms. Rabin 2007

  2. Business Explorations JEOPARDY! • The room will be divided into two groups or teams. • Each side will take turns selecting a question. • Each person from the team will have a chance to answer (we will go up and down the rows with each question so everyone gets a chance). • If you cannot answer within 20 seconds, the other team will have a chance to answer. • If they cannot answer within 20 seconds, the original team can answer. • Incorrect answers in Double Jeopardy will be penalized—so be careful! • You may use your books/notes but hurry up! Time will run out! • There are 6 Daily Doubles. • A score keeper is needed. • Answers must be in the form of a question. • The team with the most money wins! Let’s Play!

  3. PLC Terms Distribution Products Potpourri $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500

  4. PLC A series of stages that take a product from its birth to it’s death. What is the Product Life Cycle?

  5. PLC Sales volume fall greatly and profits are near zero. What is Decline?

  6. PLC Marketing challenge is to make potential customers aware of the product’s existence and features. What is Introduction?

  7. PLC The product is accepted by the public, target market has made repeat sales, and profit begins to grow as does competition. What is Growth?

  8. PLC Slight decline in sales and decisions need to made about the product’s line. What is Maturity?

  9. Terms Communication that is intended to inform, persuade, or remind an organization’s target segment. What is promotion?

  10. Terms Set of strategies for accomplishing marketing objectives. What is a marketing plan?

  11. Terms An independent firm that plans, produces, and places ads for its clients. What is an advertising agency?

  12. Terms Process of dividing a market by similar traits. What is market segmentation?

  13. Terms The process of satisfying a customer's needs while achieving the firm’s goals. What is the marketing concept?

  14. Distribution The three types of distribution. What are intensive, selective, and exclusive?

  15. Distribution These are who middlemen/intermediaries sell goods to after purchasing in large quantities from producers. What are retailers?

  16. Distribution The answer to the following True/False question: The more marketing channels needed to get the product to the consumer, the higher the price of the product will be. What is True

  17. Distribution Marketing organizations that link producer and consumer within a marketing channel . What are intermediaries or middlemen?

  18. Distribution The series of buyers and sellers through whom goods pass on their way from the producer to the end unit. What are channels of distribution?

  19. Products All activities involved in developing and producing a container for a product. What is Product Campaign?

  20. Products The four utilities discussed in class. What are form, time, place, and ownership?

  21. Products General Mills selling yogurt, cereal, and baking products is an example of this. What is product mix?

  22. Products Kellogg’s producing Corn Flakes, Rice Krispies, Raisin Bran, etc, is an example of this. What is a product line?

  23. Products CD’s priced at $10, $20, and $30 is an example of this pricing strategy. What is price lining?

  24. Potpourri The pricing strategy that airlines use, focusing on the competition. What is “follow the leader”?

  25. Potpourri The type of advertising that promotes brands of products or services and is the most common form of advertising. What is brand advertising?

  26. Potpourri Promotional mix indicates these four things. What are advertising, personal selling, sales promotion and public relations?

  27. Potpourri The four P’s of marketing. What are product, price, place, and promotion?

  28. Potpourri When this is written on an invoice (2/10 net 30), this type of discount is being given. What is a cash discount?

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