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Despina Tzemis, Michaela Montaner, Jane A Buxton Harm Reduction Program

Toward the Heart: Social Media Tool for Harm Reduction Knowledge Exchange in British Columbia, Canada. Despina Tzemis, Michaela Montaner, Jane A Buxton Harm Reduction Program Email: outreach@towardtheheart.com Webpage: towardtheheart.com Twitter:@towardtheheart. Outline.

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Despina Tzemis, Michaela Montaner, Jane A Buxton Harm Reduction Program

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  1. Toward the Heart: Social Media Tool for Harm Reduction Knowledge Exchange in British Columbia, Canada Despina Tzemis, Michaela Montaner, Jane A Buxton Harm Reduction Program Email: outreach@towardtheheart.com Webpage: towardtheheart.com Twitter:@towardtheheart

  2. Outline • Background: BC’s Harm Reduction Program • Objective • Methods • Webpage: Toward the Heart • Electronic Magazine (e’Zine) • Naloxone webpage launch • Discussion • Questions

  3. The BC Harm Reduction Program Who we are

  4. BC Harm Reduction Program • BC CDC coordinates: • Harm Reduction Strategies and Services Committee • Drug Overdose and Alert Partnership Committee • Committees: ministry of health , health authorities, first nations input, & people who use drugs, among other stakeholders. • Develop evidence-based policies, training resources, proper messaging & distribute supplies to reduce drug related harms. www.towardtheheart.com

  5. Objective • To describe and evaluate the dissemination tools used by the BC Harm Reduction Program to facilitate best practice harm reduction knowledge exchange between the province, health authorities, service providers, and clients

  6. Methods • Google Analytics • Email monitoring (MailChimp ) • Descriptive: Facebook and Twitter

  7. Knowledge Exchange Webpage www.towardtheheart.com

  8. Catalogue: Harm Reduction Products There is more than just needles…

  9. Supplies available Safer sex Safer Injection Safer Inhalation http://towardtheheart.com/

  10. Google Analytics (Apr 1 – Nov 12) Overview • Tot. visits 5,332 (3,841 unique (72%)) • Avg. 2.87 webpages viewed/visit • Avg. visit duration 2:36min • Canada (59%), USA (23%) • BC 2,594(82%)

  11. Google Analytics (Apr 1 – Nov 12) • Traffic sources • Referral • Facebook215 • Google 180 • HelloCoolWorld150 • BCCDC 144 • PacificAIDSNetwork42

  12. Electronic magazine (e’Zine) http://towardtheheart.com/join-us

  13. Email monitoring Issue 1 – July 5th • Total emails sent: 326 • Email clicks: 138 (42%) • Email fwd tool: used 33x to send to 50 recipients

  14. 47 13 23 23 16 14

  15. Link with Google Analytics Issue 1 – July 5th Issue 2 – Sept 24th

  16. Link with Google Analytics Hmmm....

  17. The BC Take Home Naloxone Program www.towardtheheart.com/naloxone

  18. E-mail monitoring Campaign – Naloxone Webpage (August 31st) • Sent: 168 • Open: 79 (47%) • Clicks: 37 (22%) • Bounce: 14 (8%) • Note: campaign may have conflicted with summer holiday. May also explain the second peak.

  19. Facebook and Twitter facebook.com/towardtheheart @towardtheheart

  20. Discussion • Evaluation of webpage ensures good use of limited human, fiscal, and technical resources • Expert needed to evaluate webpage • Challenge to allocate time for social media in workday • Ensure enough time for supervisors to review/approve campaign materials • Need annual update of e-mail distribution list in environments with high turnover

  21. Conclusion • Toward the Heart is a successful tool for disseminating info to Harm Reduction sites in BC • Toward the Heart is a resource for harm reduction programs in Canada, the US, and others around the world

  22. Thank you! • Questions? • Contact information: Despina Tzemis, Harm Reduction Program despina.tzemis@bccdc.ca www.towardtheheart.com

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