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A visit of the National Handloom- Khatipura road

A visit of the National Handloom- Khatipura road. Study of FMCG product - toothpaste of various brands Prepared by- Mohit Chitkara (3471) Sem - IV Retail Management. Price and volume.

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A visit of the National Handloom- Khatipura road

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  1. A visit of the National Handloom-Khatipura road Study of FMCG product - toothpaste of various brands Prepared by- MohitChitkara (3471) Sem- IV Retail Management

  2. Price and volume • Price wise, toothpastes can be segmented as Economy, Regular and Value-added segments. • The price range varies from Rs.15-20 for a 100 gm pack in the economy segment to Rs.30-35 for a 100 gm pack in the Regular Segment to Rs.50 for a 100 gm pack in the medicated/value added segment.

  3. 1. HUL • A. Close-up • a. Close-up red • b. Close-up blue • c. Close-up green • B. Pepsodent • a. Pepsodent G • b. Pepsodent2 in 1 • c.Pepsodent Regular • d. PepsodentWhitening

  4. 2. Colgate Palmolive • A. Colgate • a.ColgateDental Cream • b.ColgateTotal 12 • C.ColgateMax fresh Gel - Red • d.ColgateFreshEnergy Gel - Red • e. Colgate Fresh Energy Gel - Blue • f. Colgate Herbal • g. Colgate Cibaca Family protection • h. Colgate Advanced Whitening • i. Colgate Active Salt

  5. 3. Dabur – Balsara • A. Promise • a. Promise • B. Babool • b. Babool • C. Meswak • c. Meswak • 4. ViccoLabs • A. Vicco • a. ViccoVajradanti • b. ViccoVajradanti Sugar free

  6. 5.Anchor • A. Anchor • a. Anchor Gel Toothpaste • b. Anchor Toothpaste

  7. Thank you

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