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Adapting to an Ever-Changing Environment: Internet Outreach to MSM

Adapting to an Ever-Changing Environment: Internet Outreach to MSM. Eric Roland Sr. Director of Marketing. Project CORRE (Cyber Outreach Risk Reduction Education). Developed in 2004 thru collaboration with developers of other web-based prevention programs in the U.S.

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Adapting to an Ever-Changing Environment: Internet Outreach to MSM

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  1. Adapting to an Ever-Changing Environment: Internet Outreach to MSM Eric Roland Sr. Director of Marketing

  2. Project CORRE(Cyber Outreach Risk Reduction Education) • Developed in 2004 thru collaboration with developers of other web-based prevention programs in the U.S. • Internet outreach program utilizing existing chat rooms for MSM, hook-up websites and email to outreach to Houston MSM who meet their sex partners thru the Internet.

  3. Concept behind CORRE • Brief Q&A interactions between outreach workers and MSM • Recruitment into agency services • Referral to online resources • Referral to community resources • Build community trust and rapport • Raise awareness of agency services

  4. CORRE Goals & Objectives • Increase awareness of signs and symptoms of syphilis and other STDs, including HIV • Increase awareness of local resources for HIV/STD testing and treatment services • Refer cyber clients to web-based informational resources, such as gayhealth.com • Recruit individuals for HIV and syphilis testing • Promote positive health-seeking behaviors to MSM who use the Internet

  5. Continual Adaptation • New websites replace popular sites • Bulletin postings to online profiles • Chat rooms to social networking • Desktop computers to iPhones • Up next? Playstation3 HOME

  6. CORRE Online Venues - 2004 • AOL chat rooms Houstonm4m • Gay.com chat rooms • Manhunt.net

  7. CORRE Online Venues - 2009 • AOL chat rooms Houstonm4m • Gay.com • Manhunt.net • Adam4Adam • BlackGayChat.com • GuyQuestLive.com • Craigslist.org • Facebook • Myspace

  8. Changing Funding Reqs • In 2006, HD RFP required individual level interventions with outreach • Revised CORRE – 2 session risk-reduction intervention based on Project RESPECT • HD required detailed demographic and risk assessment info on each cyber client • Risk assessment questionnaire emailed to each client

  9. CORRE as a 2-session ILI • Online outreach to recruit high-risk MSM • Session 1 • Identify risks and unsafe behavior patterns • Develop SMART risk reduction plan • Session 2 • Risk reduction plan evaluated • Risk reduction plan modified • New SMART goals established

  10. CORRE Objectives: 2008 • 125,409 outreach contacts • 3,475 Q&A sessions with at-risk clients • 232,462 referrals • Completed 2-session ILIs = 5 • 2-session intervention discontinued in 4th quarter 2008

  11. Thank You! Eric Roland Sr. Director of Marketing Legacy Community Health Services, Inc. P.O. Box 66308, Houston, TX 77266 (713) 830-3068 eroland@legacycommunityhealth.org

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