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Social Media. Dave Harte Economic Development Manager, Digital Birmingham david.m.harte@servicebirmingham.co.uk 07500 882980. Social Media. Conversation – reading and joining in Power of Information Why this stuff matters to Birmingham. Conversation: Reading the web.
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Social Media Dave Harte Economic Development Manager, Digital Birmingham david.m.harte@servicebirmingham.co.uk 07500 882980
Social Media Conversation – reading and joining in Power of Information Why this stuff matters to Birmingham
Conversation: Reading the web New ways to consume information RSS Feeds Google Alerts Delicious bookmarks Sharing what you read
Conversation: Joining in The conversation is fun Real-time feedback Knowledge source Contact rich Personal + professional
Conversation: Joining in Taking a position Knowledge source Contributing elsewhere Personal + professional
Why this matters to Birmingham- a leading digital social city by 2010 Business to customer: “it's my theory that a plumber (or other tradesman) could clean up in brum if they started blogging & tweeting (as long as they were nice)” City to citizen?
Govt: “Birmingham has the talent, ..scale it up, follow it through”
Govt: “Birmingham has the talent, ..scale it up, follow it through”
Power of Information agenda People trust each other to sort out government’s complexities ….rather than asking the government…. Birmingham as exemplar
Cabinet Minister: “If 30,000 mothers came together in a park or a football stadium to discuss parenting the government would sit up and take notice. When this happens on line we shouldn’t ignore it”
Why this matters to Birmingham- a leading social city by 2010 Social Media allows you to re-position yourself as: Knowledge source Contact rich Sensitive to customer needs Collaborative Is that how the city wants to pitch itself?
10 local government social media myths…. (http://ideapolicy.wordpress.com) • You have to be (technical/ geeky/ a bit weird) to use social media. • It’s all about tools • It’s only young people who use social media, that’s where the key benefit in consultation is. • It’s a big old waste of time. • It’s too hard
10 local government social media myths…. (http://ideapolicy.wordpress.com) • It’s easy • If we let people say anything, then they’ll say the worst thing • Social media is too risky. • You have to hire a flash consultant to make social media work. • It’s a replacement for traditional consultation and engagement