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C. Kumar kumar.c@comviva May 2010

Web for Everyone Data enabling Mass Market Phones. C. Kumar kumar.c@comviva.com May 2010. Mobile Browser Evolution. WebKit is becoming the de-facto standard for the Mobile Browser. Mobile Internet Growth in India. CHALLENGES Handset Performance – clock speed, memory

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C. Kumar kumar.c@comviva May 2010

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  1. Web for Everyone Data enabling Mass Market Phones C. Kumar kumar.c@comviva.com May 2010

  2. Mobile Browser Evolution WebKit is becoming the de-facto standard for the Mobile Browser

  3. Mobile Internet Growth in India CHALLENGES • Handset Performance – clock speed, memory • Usability – smaller displays; does not have good Mobile Browser that adapts the Internet Content • Language support – both on the device and content on the Internet • Difficulties of launching browser and entering URLs • Higher power consumption – requires more frequent charging of batteries • Data Pricing – flat rate is getting adopted by most of the Mobile Operators Source: TRAI Sep. 2009 & I-Cube Estimates

  4. How to overcome?

  5. What is Mobile Widget? Does Mobile Widget address these issues?

  6. Mobile Widget • Mobile Widgets are single purpose applications built using WEB technologies using the Mobile Internet. • Mobile Widget Runtime (MWRT) is used to execute the Mobile Widgets on the phone. • Success factor • NGPay • Similar to Mobile Widget with single purpose application to do the Mobile Commerce. • It allows to add more services within the single application. • Has around ~700000 users till date.

  7. Mobile Widget for mass market phones

  8. How to take the benefits of Mobile Widgets to the mass market phone?

  9. Mobile Widget using Client-Server SERVER • Mobile Widgets are deployed on the server and executed at the server side using the Mobile Widget Runtime. • Server can act as a mobile application stores for the submission, certification and subscription. • Thin client residing on the mobile device shall render the content. • Client on the Mobile Device also interacts with the Mobile device features like Contact, Camera, Messaging and so on. User subscribe for the specific widget and use its services without actually download the full widget onto the mobile device. Widget Store with MWRT GPRS/EDGE/3G/HSDPA Network Thin Client

  10. Mobile Widget using Client-Server

  11. W3C Role • WEB Widgets was introduced by Apple Dashboard, popularized by Yahoo and mass adopted on Windows Vista. • W3C widget shall help to standardize the interface for the Mobile Widget • As part of the MWI – W3C can also provide certain guidelines similar to Mobile OK; so that it can be easily adapter to the low end mobile device as well.

  12. Conclusion • An amazing opportunity to enable the first time Mobile Internet users to experience the Mobile Internet; and to help it evolve using Mobile Widgets. • WEB for Everyone and for Every Mobile Device.

  13. About Comviva • Comviva leading provider of end-to-end mobile VAS solutions in emerging markets globally. • Comviva solution reaches 1 in 3 subscribers in emerging markets. • Based in India with presence in Asia, EMEA and America. • WebAxn CS – Telco Grade Comviva MWRT Platform that supports Mobile Widget CS. • Tested on 250+ devices • It can be supported on any GPRS enabled device with MIDP2 support • It can be embedded on any low end GPRS device

  14. www.comviva.com Thank You

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