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All you need to know about supply side platform

Supply Side Platform provides a fantastic experience to the publishers to monetize their digital inventory. Publishers can immediately offer to a huge number of advertisers.

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All you need to know about supply side platform

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  1. All you need to know about Supply Side Platform (SSP) http://www.djaxtech.com

  2. Supply Side Platform provides a fantastic experience to the publishers to monetize their digital inventory. • Publishers can immediately offer to a huge number of advertisers. • SSP adheres to open RTB standards and introduces the Cost per Impression (CPI), this gives a whole new look to the way of buying and selling the inventories. • When we come for auction, RTB auctions are more efficient, faster and cost-effective. http://www.djaxtech.com

  3. It provides an extraordinary ecosystem where app developers, blog owners, and website owners can be a part of the RTB system. • Supply Side Platform enables the publishers to monetize their digital inventory and they can choose the size and the ad format which are suitable for their viewers and can manage the revenues by bid floors and send out an inventory offers to a number of sources that have demanded. http://www.djaxtech.com

  4. Supply Side platform for publishers: It helps the publishers to sell the digital ad impressions through the automated auctions. Publishers can sell; manage the video, display or native ad inventory on mobile and desktop through SSPs. http://www.djaxtech.com

  5. What SSP do? • Supply Side Platforms are also referred to as Sell Side Platform which is mainly used by the digital publishers in order to manage the same and fulfilling their advertising supply and eventually gets the highest prices for their respective ads. • It is a software platform which does the function similarly to their counterpart, the DSP’s advertisers programmatically buy the digital advertising whereas the SSPs are designed very specifically to help publishers and sell the ad impressions, video, mobile, display and so on at the maximum “Cost per Thousand Impressions (CPM). http://www.djaxtech.com

  6. How it helps the publishers to get the best CPMs? • Publishers can open the advertising inventory for bidding to many ad buyers through the supply side platform on various ad networks, ad exchanges, and DSPs. • Here, the methodology is to put the available ad impressions in an auction which can attract a large number of buyers, the increased demand obviously would drive up the bids and can yield the higher CPMs. • SSP enables the publishers to speed up and automate the traditional back and forth negotiations between the buying and the sales teams. http://www.djaxtech.com

  7. How SSPs uses the data • SSPs enable the publishers to share a large valuable data about their users at the ad impression level to reach a wider net of potential buyers. • If the publishers make the unsold ad impressions through an SSP, the DSPs, buyers, ad networks, and ad exchange would take into the consideration of the particular page where that available ad impression appears and also the user data, the publisher has that for impressions (Data may be of location, browsing history, demographics and purchasing history) and match that to the audience targeting criteria that have been set by the buyers. http://www.djaxtech.com

  8. How SSPs uses the data • In case, the advertiser targets and the publishers’ data got overlapped, then the buying platforms will bid on. • The ad impression in an auction on behalf of the advertiser (it happens in real time at the instant when the impression becomes available). • The winning bid will get the impressions. http://www.djaxtech.com

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