What is ad mediation and what makes it so important?

1. What is ad mediation and what makes it so important? http://www.djaxtech.com/mediation.html

2. Ad mediation is a software technology in the online advertising platform. • It specifically designed to act as a mediator between the publisher and multiple ad networks. • Ad mediation organizes the disparate ad network where it provides the transparency so that it can access the available demand sources in a centralized platform. http://www.djaxtech.com/mediation.html

3. http://www.djaxtech.com/mediation.html

4. In a digital world, to monetize the app through the ads there are so many techniques are being used. • Among that, ad mediation is a very useful technique which is used by more knowledgeable people. • What it exactly does is, sending the ad requests to multiple ad networks and make sure that publishers find the best available networks to fill their ad slots. • The publisher ranks the ad network in order of preference and the mediation platform tries for the top ad network. http://www.djaxtech.com/mediation.html

5. In an auction, generally, the item will be sold to the person who bids the higher amount. • In simple, ad mediations also perform the same work. • It gathers all the ad networks in a single place and if an ad is requested by an app, the auction will be made between the ad networks which are capable and willing to provide the ads for the particular requirements. • At last, the ad network which makes the highest bid would win the auction and fill the slot. http://www.djaxtech.com/mediation.html

6. When we compare with the simple ad network solution, this ad mediation provides better fill rates and higher eCPM since it connects with multiple ad networks. • (eCPM (effective Cost per Mile) can be calculated by dividing the total earning with the total number of impressions). • (Fill rates – It is the percentage of consumption orders got satisfied from the stock on hand). • eCPM and fill rates are the two main objectives of ad mediation to increase the revenue for the publishers. http://www.djaxtech.com/mediation.html

7. http://www.djaxtech.com/mediation.html

8. Importance of Ad mediation: • Automated optimization: • In the beginning, publishers were up to manage the waterfall by themselves, this eats the time and not letting for further improvements. • But after the ad mediation, with its optimization algorithm everything became easier for the publisher and also it facilitates to yield the higher value. http://www.djaxtech.com/mediation.html

9. It is very simple: • It is relatively inexpensive and simple where there are no complex procedures or rules must be followed. • Mediation increases the flexibility and makes it very simple for the negotiators to act as problem solvers instead of adversaries. http://www.djaxtech.com/mediation.html

10. Fill rates are high: • Multiple ad networks have been leveraged to cover all the regions from which the ad request been generated. • It ensures that only one ad network can effectively fill the requests if it is originating from a particular region much better than other networks. • This ensures to give a higher fill rate from the app’s ad inventory. http://www.djaxtech.com/mediation.html

11. Ad revenue maximization: Ad mediation keeps checking for the ad networks which offer higher eCPM. The ad network with higher eCPM gets the higher chances to win the impressions. Eventually, the publisher gets more revenue through this competition. http://www.djaxtech.com/mediation.html

12. SDK integration: • In the past days, for every ad network, publishers were supposed to integrate different SDK manually. • But after mediation, only one SDK integration is enough to aggregate all the ad networks. • The manual process takes too much time with the poor app performance. • This might bring the negative thoughts in the user’s mind that the app is very unpredictable and inconsistent. • Ad mediation provides a brilliant solution for all these issues. http://www.djaxtech.com/mediation.html

13. Apps which work with ad networks to monetize often use ad mediation: • All the apps do not have their own salespeople to deal directly with the advertisers. • These apps obviously will be in need of a medium to promote and make revenue. • They prefer the ad networks to sell their ad inventory. Here, the work for mediation platform is to manage which ad network gets to serve the ads within the app. • Mediation requires the ad networks to have an SDK on the client side. http://www.djaxtech.com/mediation.html

14. Deeper control: • Mediation is becoming important to ad monetization because it enables the deeper control over when, how and to whom the ad inventory been sold. • Ad mediation created a standard in an advertising field and encourages the ad networks for real-time competition. • It provides so many advantages the main one is the publisher can target the particular region and choose the ad network which best suits for that segment. • This allows the website owners to create their own marketplace and can drive up for revenues. http://www.djaxtech.com/mediation.html