What is ad tech and its types?

1. Ad Tech and its types https://www.djaxtech.com/

2. Ad Tech • It is a “catch-all” word for the advertising technology and it will be used for buying and selling the digital advertisements. • Ad Techis the heart of ads, campaigns, all relevant data and metrics (acquisitions, views, impressions and unique users). https://www.djaxtech.com/

3. This technology is designed to help the publishers and advertisers to create, run, measure and manage all the advertising campaigns across a number of apps or websites. • It allows the publisher to sell his inventory or available ad space to the advertisers. • In the digital advertising, the process of identifying and segmenting the audience, managing the ad publishing has elevated to a new level. https://www.djaxtech.com/

4. What makes “Ad Tech” a booming technology? • It encompasses all the technical software solutions and services which are used for delivery, display, targeting and control of digital ads. • With this, marketers can get the right ad to the right person. Brand awareness and the sales conversions are considerably getting increased. https://www.djaxtech.com/

5. Consumers are spending a huge amount of time on digital media, this is a reason why digital advertising industry experiencing a period of bloom. • Ad tech is an umbrella which describes the managing tools and analyzing the systems for programmatic advertising campaigns. • It covers almost everything in the ad delivery process from selecting the content of the ad and the position to choose its recipient. https://www.djaxtech.com/

6. It allows you to visualize the bigger picture regarding the campaigns and lets you make use of it to a maximum effect. • With a lot of advantages aside, ad tech is not something you jump on and ride. • The whole process has to be done from technical and logistics points of view. • You need a perfect ad tech company to know it inside out and upside down to assist you better. https://www.djaxtech.com/

7. Types of Digital Ad technology: Digital advertising has evolved in a complex space and there are different types of ad technology which comprises the digital advertising ecosystem. https://www.djaxtech.com/

8. Demand Side Platform: • A DSP is a platform which allows media buyers to run advertising campaigns and the inventories are bought from different ad exchanges and SSPs through a single user interface. • DSPs are a significant component for a real-time bidding process that allows advertisers to buy a media on an impression by impression basis. https://www.djaxtech.com/demand_side_platform.html

9. To improvizethe targeting and media buying, DSPs often utilize the data from data management platforms. • DSP enables the marketers to purchase all types of ads in an automated fashion. It totally revolutionizes the way of buying and selling in the digital advertising. https://www.djaxtech.com/demand_side_platform.html

10. https://www.djaxtech.com/demand_side_platform.html

11. The process of DSP: • DSPs allow the advertisers to buy the impressions from various publisher sites. • These impressions will be targeted to the specific users based on their browsing history. • Publishers make their ad impressions available through the ad exchanges, with that the advertisers can purchase the impressions. • The price of the impression price is determined by the auction in real time where the automated ad bidding takes place. • In a fraction of seconds, the impressions will be auctioned off to the highest bidder.

12. Data Management Platform: • In the broad digital advertising ecosystem, DMPs act at the central and it can extend and integrate into marketing automation and other technology in order to provide a complete digital ad solution. • Irrespective of channels, marketers can able to support customers and campaigns. https://www.djaxtech.com/data_management_platform.html

13. DMP’s make use of the audience data in the following areas: • Marketing automation tools • Demand Side Platforms (DSPs) • Enhancing the customer e- commerce experiences • Website personalization tools. Data will be needed to automate the different marketing functionalities. If you capture the more actionable data, you can generate more positive ROI.

14. The process of DMP: • When the DMPs used as a standalone platform, it couldn’t achieve more and it just acts like normal warehouses. • When a DMP got linked up with DSP or ad exchange or SSP, it starts exposing its original potential. • As the DMP is linked to the DSP, every time if a new ad space is available for purchase, the DSP makes the decision purely based on the data in the DMP and it also allows the advertisers to purchase and bid on ad space which matches the set criteria. https://www.djaxtech.com/data_management_platform.html

15. An advertiser can create audiences for retargeting within the DSP, but only a DMP allow the advertisers to build complete user profiles by connecting information from various sources. • In the digital advertising industry, everyone knows well that data is the lifeblood of any marketing campaign. • By this, we know whom to target, when to target and what to show them for being a successful marketer. https://www.djaxtech.com/data_management_platform.html

17. Supply Side Platform (SSP): • SSPenables to sell the digital ads in an automated fashion. It is often used by the publishers as it enables them to connect their inventory to multiple ad exchanges, networks, DSPs and all in one swoop. • Due to this, a large range of potential buyers can purchase the ad space and publishers could get the higher possible rates. • SSP offers impressions through ad exchanges, then the DSPs analyze and purchase them on behalf of the marketers based on the users the ads will be served to. https://www.djaxtech.com/supply_side_platform.html

18. SSP helps publishers to sell their inventory on a different number of exchanges in an automated, secure and efficient way. • Even though publishers don’t require to use an SSP in order to sell their inventory on the ad exchange, but the technology which has been used with SSPs offers them with benefits which allow them to receive the most yield from their inventory and could get the clearer insights into their audience. https://www.djaxtech.com/supply_side_platform.html

20. Ad networks: • Ad networks buy the remnant inventories from the publishers and run them through their technology and sell it to advertisers. • Marketers sign up with ad networks and supply them with the digital ads in order to run across various online publishers. • Once it got published, it can be viewed by the consumers from different websites.

21. Ad exchanges • The ad exchange is a technological platform and also it can be called a pool of impressions which facilitates the selling and buying process of impressions between the advertisers and publishers, it is similar to the stock exchanges which manages the selling and buying of stock between the companies and investors. • This occurs through real-time auctions. Publishers will insert their ad impressions into the pool with a hope that they will be purchased.

22. Buyers will decide which impressions can be taken by using the technologies such as DSPs. • The decisions will be made in real time based on the information such as the previous behavior of the user, time, day and the position of the ad. • Ad exchanges provide a very efficient way to buy and sell digital ads. https://www.djaxtech.com/