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What is broadcast advertising and ad serving

<br>Here, we are going to see what is broadcast advertising and adserving process in a detailed manner.

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What is broadcast advertising and ad serving

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  1. What is broadcast advertising and ad serving? https://www.djaxtech.com/

  2. Broadcast advertising: • In General, we should understand what is broadcast advertising and its terms. It is nothing but radio, television and internet advertising. • The commercials which aired on television and radio is the most essential part of broadcast advertising. • The broadcast media like television and radio which reaches a wider audience as opposed to the print media. The radio and the television commercials which fall under the category of mass marketing as the national as well as the global audience can be reached through it. https://www.djaxtech.com/

  3. The role of broadcast advertising is to persuade the consumers about the benefits of the product. It is actually considered as a very effective medium of advertising. • The advertising cost on this channel depends on the time of commercial and the specific time at which it is aired. For example, the cost of an ad in the premium slot will be greater than in any other slot. • A radio ad needs to be aired several times before it actually sinks in the minds of the consumers. • Thus the frequency of the ad is important. The type of your target audience is also important. https://www.djaxtech.com/

  4. Therefore, one need to do a research on which type of audience listens to which channels if they want the ads to be successful. • The voice talent in the commercial should be taken by keeping in mind that the type of audience and the type of commercial. • The television advertising is actually considered as the advertising for the corporate because even the small businesses can benefit from it. • For the success of commercial, a strong audio and video combination is a necessary one. https://www.djaxtech.com/

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  6. It is also important to be noted is audio and video should function well without each other. For example, if a person is not viewing the TV but just listening to it, he/she should get the idea. • It is very important that whatever been advertised in the commercial is true. Federal Trade Association (FTC) is there to monitor the commercials on television and radio. • This is specifically works to ensure that customers are not making any false claims to attract the customers to buy their products. https://www.djaxtech.com/

  7. Most of the radio and television advertisements are paid though there are some public service ads which can be aired for free. • The advertisers usually have to pay for the spot which lasts for 30 seconds. In rare cases, this spot can increase to 60 seconds too. • These days radio and television ads are prepared by advertising agencies for their clients. • They understand the need of the client and make the commercial keeping in mind the current state of affairs https://www.djaxtech.com/

  8. Broadcast advertising has become a very essential part of marketing in recent times. • Companies allocate specific budget for radio and television ads and make an estimate of how much revenue they can earn through broadcast advertising. • For example, marketing consultants are hired to determine the return on investment (ROI) for spending on radio and television ads. • Sometimes the marketing consultants of these businesses run sample ads to judge its popularity among the viewers. https://www.djaxtech.com/

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  10. Internet or online advertising uses the Internet or the World Wide Web for the purpose of attracting consumers to buy their product and services. Examples of such advertising include ads on search engine result pages, rich media ads, banner ads, social network advertising, and email marketing and so on. https://www.djaxtech.com/

  11. Online advertising has its benefits, one of them being immediate publishing of the commercial and the availability of the commercial to a global audience. • But along with the benefits come the disadvantages too. • These days, advertisers put distracting flashing banners or send across email spam messages to the people on a mass scale. This can annoy the consumers and even the real ads might get ignored in the process. Therefore, ethics in advertising is very important for it to be successful. https://www.djaxtech.com/

  12. Broadcast ad serving: • Television is the next largest media platform followed by the internet. • Advertisers or marketers look for new and improved solutions to make sure their ads reach the intended audience. • The revenue for the publishers (i.e) networks or television channels from their ad inventory was determined based on the factors such as https://www.djaxtech.com/

  13. Television rating point (TRP) • Time of ad delivery ( Night time, prime time, etc) • Type of channel (National, regional and international) Earlier, TV ads are not bought programmatic ally. Linear ad inventory is available on the open exchange which is targeted to the individual and it is highly measurable in its performance. https://www.djaxtech.com/

  14. While considering the increasing rate of audiences across the screens and channels, advertisers search for the ways to extend their reach by changing the TV advertising as digital campaigns. • Programmatic TV advertising converts the units to impressions which layers on data so that the advertiser can buy specific audiences. • A television is usually viewed from 10 feet away but it is much larger when compared with android device displays, this type of screen doesn’t provide the same level of color or precise details like a smaller device. • By keeping these factors in mind, app layouts had been created with TV devices in order to provide useful and enjoyable experiences. https://www.djaxtech.com/

  15. Programmatic for Satellite TV (DTH) (Direct to Home) Direct satellite feed by using a DTH service provider which requires a signal receiver and decoder, commonly called as set top box and it doesn’t require an internet connection. https://www.djaxtech.com/

  16. Ad formats which are supported by satellite TV: • Pop-up text ad • Scrolling text ad • Mailbox ad • Pop-up image banner ad • L-shaped image banner ad • Full screen image and audio ad • Thumbnail video ad • Video ad (Pre roll, mid roll, post roll) https://www.djaxtech.com/

  17. Programmatic for OTT (Over the Top): It requires an internet service provider/broadband connection to work. For eg: Amazon fire TV, Apple TV, Roku TV. • Supported ad formats in OTT: • Pop up text ad • Scrolling text ad • Pop up image banner ad • L-shaped image banner ad • Full screen image and audio ad • Video ad (Pre roll, mid roll, post roll)Thumbnail video ad https://www.djaxtech.com/

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  19. Programmatic for Video on Demand (VOD): • Broadcast TV in the form of digital (i.e) pay per view, e.g., Amazon prime, hotstar, Netflix etc. • Supported ad formats: • L-shaped image banner ad • Pop-up image banner ad • Full screen audio and image ad • Thumbnail video ad • Video ad (Pre-roll, mid roll, post-roll) https://www.djaxtech.com/

  20. Dynamic ad insertion: • It is a technology which allows the advertisers to swap out the ad creative in content, linear, live or video on demand. • In the advertising industry, bringing or showing the same kinds of ads to each and every consumer would not work since the taste and the preference might differ from person to person. • The dynamic ad insertion takes place in real time. It boosts the performance of advertisements by preserving the viewer’s experience which would translate to higher CPMs and an increase in revenue for media owner. https://www.djaxtech.com/

  21. Internet protocol television: • IPTV referred as Internet based Protocol Television where the internet been used to deliver the TV programs and videos which are either live or video on demand. • Television services are delivered to the subscribers by internet protocol technology via internet or broadband connection. • It offers the viewers a special advantage and convenience that they can pick the program they want to watch whenever and wherever they feel like watching it. • Apart from the live TV shows which are being aired currently can also be viewed through it. https://www.djaxtech.com/

  22. IPTV services: Video on Demand: It allows the users to watch any movie from the Video on Demand server’s media library. Subscribers could select the individual media like movie or a program to watch. https://www.djaxtech.com/

  23. Time shifted TV: It allows the subscribers to view the live broadcasts later and they can either resume or playback as per their convenience. They also can rewind the programs. https://www.djaxtech.com/

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