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Robin Daniels

Running Your Business in the Cloud. Robin Daniels. Sr. Manager, Product Marketing. An Industry Transformation is Underway. Software as a Service. Client/Server. Mainframe. Mid 20 th Century Platforms. Late 20 th Century Platforms. 21 st Century Platforms.

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Robin Daniels

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  1. Running Your Business in the Cloud Robin Daniels Sr. Manager, Product Marketing

  2. An Industry Transformation is Underway Software as a Service Client/Server Mainframe Mid 20thCentury Platforms Late 20thCentury Platforms 21stCentury Platforms

  3. The SaaS Secret: Multi-Tenancy, Subscriptions Subscription Multi-Tenancy Faster Vendor Innovation Unlimited Scalability Automatic Upgrades

  4. Why Multi-Tenant?Technology Continues to Evolve to Shared Services Onsite Generator Onsite Generator Onsite Generator Software Well Electricity Water Business Applications

  5. The benefits of Multi-Tenancy Customize and Build Without Upgrades UI & API Logic Database Customize or build any app Apps stored in database as metadata Platform infrastructure and upgrades separated from your apps Customizations and apps run on the latest release automatically Your Clicks Your Code Each Customer’s Metadata Single Code Base and Shared Infrastructure

  6. The Enterprise Embraces SaaS ~30,000 ~25,000 ~21,000 ~40,000 65,000 ~14,500 ~2,000 ~3,000 ~4,300 ~5,500 ~5,000 ~6,300 ~55,000 ~1,300 ~1,675 Number of Subscribers

  7. … and the Trend is Accelerating 80% of IT execs surveyed believed that SaaS increases IT focus on innovation By 2011, 25% of new business software will be delivered as SaaS

  8. With EMEA Rapidly Embracing SaaS

  9. The Next Phase: Cloud Computing Platforms as a Service S3 & EC2 web 1.0 web 2.0 web 3.0 Killer Internet Apps User Generated Content Platforms App Engine Everyone Can Access Everyone Can Publish Everyone Can Innovate

  10. Platforms Are Now Moving to Platform as a Service (PaaS/Cloud Computing) Notes Mainframe Platforms Client / Server& App Server Platforms Cloud Computing Mid 20thCentury Platforms Late 20thCentury Platforms 21stCentury Platforms

  11. Cloud Computing Platforms Serve Different Types of Applications App Engine S3 & EC2 Social applications CPU and Storage Web Applications Enterprise Applications

  12. Why are IT departments using Cloud Computing Platforms for Application Development? Innovation IT Infrastructure Services Application Services Operations Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC

  13. “Wealth in the new regime flows directly from innovation, not optimization” -- Kevin Kelly, Wired Magazine

  14. Cloud Computing Allows You To Focus On Innovation, Not Infrastructure You The Cloud Infrastructure Services Application Services Operations Services Your App

  15. The Fastest, Easiest and Lowest Risk Path to Innovation and Success Client/Server & App Server Platforms Platform as a Service Source: 3rd party analyst surveys Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.

  16. The Cloud Offers a Better Model for Application Development Comparison to Build Custom Brand Promotions Application Source: Fortune 500 Media Corporation Evaluation

  17. Cloud Computing Offers a Different Choice Leverage the Infrastructure of the Internet to Run Your Apps Low Cost: Subscription Model: Pay as You Go Simplicity: Focus on Innovation not Infrastructure Ease Of Use: Build and Deploy Apps Instantly Global Development, Global Deployment “ Force.com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development. ”

  18. Delegating the Power of the Cloud To Developers Multi-Device Workflow Customization Integration Reporting & Analytics Sharing Search Multi-Language Multi-Currency Data Center You Don’t Have to Reinvent The Wheel

  19. Cloud Computing Delivers Rapid Success Enterprise Success ISV Success

  20. Salesforce.com Standard Interface

  21. Customise The Logic and Code Like You Wish

  22. Modify The Interface To Your Needs

  23. Look Familiar?

  24. CODA Developed ERP General Ledger Financials on Force.com in 7 Months 2,600 Enterprise Customers 600 Employees across 14 offices Customers in 100+ Countries Multiple industries including Retail, Transport & Distribution, Business & Financial Services Customers include:

  25. Cloud Computing is Lower RiskEliminating the burden of infrastructure for IT Force.com lets us maximize our focus on innovation. Being able to run all of these applications in the cloud changes everything. Doug Menefee CIO The Schumacher Group

  26. Cloud Computing is Gaining Momentum

  27. It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”

  28. rdaniels@salesforce.com

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