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Customer Management Systems

Customer Management Systems. Tools, Techniques and Trends. Alex Lange, CTO alexl@marketleader.com Alex.Lange Alexander_Lange. About Market Leader “ Behind Every Great Agent is a Great System”.

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Customer Management Systems

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  1. Customer Management Systems Tools, Techniques and Trends Alex Lange, CTO alexl@marketleader.com Alex.Lange Alexander_Lange

  2. About Market Leader“Behind Every Great Agent is a Great System” • 11 years of delivering proven marketing solutions to real estate professionals • Pioneer in online lead generation and lead management • Comprehensive Cloud-based business platform • One platform with editions for agents, brokers and franchises • More than 40,000 customers and 180 employees • $30 Million business • Growing rapidly – 5 consecutive quarters of growth

  3. Market Leader Business Platform Provides one integrated solution • Broker Management Tools CONFIDENTIAL

  4. What are the three most important things a brokerage needs to know about customer management? • Most leads aren’t ready to buy • The house is only a small part of buying a new home • Referrals come not just from past customers (prospects who appreciate your content & approach can refer you too)

  5. What are three things you think will be the most important advances in the next few years? • The Emergence of Real Estate Teams • Growing Importance of Lead Generation • Use of Integrated Technology Platforms

  6. What are the thee best tools and /or techniques that you would recommend for a brokerage to improve their own businesses? • Integrated Technology Platform with CRM, transaction management, etc. • Lead nurturing • Focus on a market segment you can own

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