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Fundamentals of news

Fundamentals of news. Topic: Media planning Name: Kristina samir Bchara ID: 091411081. Media planning. Who are media planners? What is their: Aim Strategy 3. Why media planning? 4. Problems in media planning. Media planners:.

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Fundamentals of news

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  1. Fundamentals of news Topic: Media planning Name: Kristina samir Bchara ID: 091411081

  2. Media planning Who are media planners? What is their: Aim Strategy 3. Why media planning? 4. Problems in media planning.

  3. Media planners: Are people responsible for selecting media routes for advertisement placement on behalf of their clients.

  4. Media planning: It is the process of establishing the exact media vehicles to be used for advertising a product.

  5. MediaVehicles Media Advertising media generally include: Television, Radio, Newspaper, Magazines, Outdoor billboards, Pubic transportation, Yellow Pages, Direct Mail, Specialty advertising (Matchbooks, pencils, calendars, telephone pads, shopping bags) and Other media (catalogs, samples, handouts, brochures, newsletters).

  6. Main Aim The main aim of a Media Planning is to: • Assist clients - in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available to advertisers.

  7. Strategy • In order to reach their aim, they follow a specific strategy. Here they focus on their audience and what is the brand/company’s objective.

  8. Why media planning? Without media planning, advertisers would not know where to sell their products nor would they be aware of what is the most effective media for their product.

  9. Problems in media planning. • Insufficient media data • Time pressures • External influences • Measuring advertising effectiveness

  10. Insufficient media data Data provided by the client is not enough

  11. Timepressures Not enough time to access several and various media routes.

  12. External Influences • Government interference. • Competitors • Environment

  13. Measuring advertising effectiveness

  14. Media planning outcome • Target audience reached. • Increase in awareness of product/company. • Increase in profit income. • Mass audience and Mass awareness.

  15. The End

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