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McIntire Investment Institute At the University of Virginia. Southwest Airlines (NYSE:LUV) - Long. Mark Fang and Jonathan Wulkan| 9/5/12. LUV is a low cost airline. Founded in 1967. Headquartered in Dallas, TX. 39 Straight years of profitability. Extreme focus on low operating costs. 4.
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McIntire Investment Institute At the University of Virginia Southwest Airlines (NYSE:LUV) - Long Mark Fang and Jonathan Wulkan| 9/5/12
LUV is a low cost airline • Founded in 1967 • Headquartered in Dallas, TX • 39 Straight years of profitability • Extreme focus on low operating costs 4
LUV is a compelling long • Good Market Position • Positive Brand Image • Unique Business Model • Strong Financials
What is important in the airline industry? • Revenue Passenger Miles • Total Passengers Carried • Available Seats • Fleet Size
Revenue Passenger Miles 78.09%
Revenue Passenger Miles http://www.airlinefinancials.com/airline_data_comparisons.html
LUV • Dedication to the highest quality of Customer Service delivered with a sense of warms, friendliness, individual pride and Company Spirit.
VAR • Visited Chicago O’Hare (United/American Hub) and Midway (Southwest Hub) • Asked customers of all three airlines: • How satisfied are you with the airline you are travelling on? • How likely are you to switch from that airline to another?
Unique Business Model • Southwest is a low-cost carrier, so how does it keep its prices lower than the competition while maintaining greater profitability?
Valuation Relative Valuation: (EV/EBITDAR)/5yr Rev Growth
Catalyst-How It Plays Out • Fuel prices continue rising, placing a squeeze on all airlines’ operating profits • LUV’s margins take a hit, but LUV maintains profitability • Other airlines forced to raise prices • Passengers defect to LUV
Recommendation • Initiate Long Position Immediately @ 3.5%