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Julie Brander Com 205 Layout & Design Projects. June 2014 . Memo. Memo Principles of Design . Contrast Travel Logo – black on white White space balanced with text Repetition Color – green Alignment for text groups Lists – Activities and bulletpoints Alignment
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MemoPrinciples of Design Contrast Travel Logo – black on white White space balanced with text Repetition Color – green Alignment for text groups Lists – Activities and bulletpoints Alignment Identifies different text groups Left, right, center Proximity Equal space between elements
AdPrinciples of Design Contrast Bright Colors Nature and People Two typeface elements Repetition Color – neon green Typeface - electric Alignment Bold Center Alignment Proximity Balanced text around Image Adequate space between elements
Brochure 1Principles of Design Contrast Bold colors, muted background Different Elements Photos Maps Repetition Color scheme – neon green & brown Alignment Center Alignment for readability Proximity Grouped Content Balanced white space *specifically with interesting background photo
Brochure 2Principles of Design Contrast Bold colors, muted background Prominent Map and Title Repetition Color scheme – neon green & brown Alignment Staggered alignment of elements Left alignment for text Proximity Cohesive elements Location of elements promotes interest
NewsletterCover PagePrinciples of Design Contrast Color – pepper red Typeface – hard vs soft Repetition Color – pastel earth tones Columns Alignment Left alignment text for readability Proximity Full page but not busy Accomplished by having simpler elements
NewsletterBack PagePrinciples of Design Contrast Color – pop of blue Images, color and text Repetition Color – earth tone pastels Alignment Identifies different text groups Left, right, center Proximity Eye Catching Layout
