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5 creative ways to win in mobile

5 creative ways to win in mobile. 5 creative ways to win in mobile. Google Now. Google Wallet. Chrome Experiments. Field Trip. Google Glasses. WHY MOBILE. 01. WIN MOMENTS THAT MATTER How does mobile change my value proposition ?. 02. WIN MOMENTS THAT MATTER

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5 creative ways to win in mobile

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  1. 5 creative ways to win in mobile 5 creative ways to win in mobile

  2. Google Now

  3. Google Wallet

  4. Chrome Experiments

  5. Field Trip

  6. Google Glasses

  7. WHY MOBILE

  8. 01 WIN MOMENTS THAT MATTER How does mobile change my value proposition? 02 WIN MOMENTS THAT MATTER How does mobile impact our digital destinations? 03 MAKE BETTER DECISIONS Is our organization adapting to mobile? 04 GO BIGGER, FASTER How can I measure the Full Value of Mobile? 05 GO BIGGER, FASTER How can I use mobile for Branding?

  9. Win moments that matter 01How does mobile change our value proposition?

  10. 53% USE SMARTPHONES of men to check prices at other locations 38% of women Source: Insight Express, 3Q 2011

  11. AMAZON Shoppers can scan in-store barcodes to create comparative price lists “The four walls of the store have become porous.”

  12. KEY TAKEAWAY Define your value prop by finding out how your customer wants to engage you in mobile

  13. Win moments that matter 02How does mobile impact our digital destinations?

  14. 67% more likely to buy a product or use a service on a mobile optimized site. How does your site appear to MOBILE USERS? 79% will turn to a competitor’s site after a bad mobile experience Source: What users want most fro m Mobile Sites Today, Google &Sterling, 2012

  15. Zazzle Mobile sales boosts 186% thanks to mobile optimized site BEFORE AFTER

  16. DOMINO’S Order pizzafrom anywhere

  17. Make better decisions 03Is our organization adapting to mobile?

  18. Mobile CHAMPION

  19. Go bigger, faster 04 How can I measure the Full Value of Mobile?

  20. From Apps Cross device In-store www On mobile web Click-to-Call Mobile is Spurring New Types of Conversions The Full Value of Mobile

  21. Assigning Value of Mobile Conversions adidas and iProspect The Goal The Method Assign value to store locator clicks 20% “Not only are we able to drive direct mobile revenue, but there’s an estimated in-store revenue associated as well with our mobile spend” — Chris Sinclair, Client Service Director at iProspect of people who click on the Store Locator go in store. 20% converted into an In-Store sale. $80 Average Order Value $3.20 Earned for each Store Locator clicks The Full Value of Mobile The Full Value of Mobile

  22. Go bigger, faster 05 How can I use mobile for Branding?

  23. Re: Brief

  24. Band-Aids even kids love: Band-Aid

  25. KEY TAKEAWAY As you create branded experiences in mobile, use mobile advertising to promote these and maximize your reach.

  26. Conclusion Mobile represents a sociological shift with how users relate with both the digital and physical world Businesses that understand this will win

  27. www.themobileplaybook.com Available across all screens If you can, check out the site from your tablet device

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