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Chief Economic Characteristics

Chief Economic Characteristics. Market Size Market Value Market Value Growth Rate Market Volume Market Volume Growth Rate Market Segmentation Differentiated Product. Market Size - $12 billion in US alone Market value – Total revenues of $15.6 billion in 2006

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Chief Economic Characteristics

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  1. Chief Economic Characteristics Market Size Market Value Market Value Growth Rate Market Volume Market Volume Growth Rate Market Segmentation Differentiated Product

  2. Market Size - $12 billion in US alone • Market value – Total revenues of $15.6 billion in 2006 • Market value growth rate – CAGR of 8.1% for 2002 - 2006 • Market volume – 31.4 billion liters in 2006 • Market volume growth rate – CAGR of 8.6% for 2002 – 2006

  3. Differentiated Product • Water is essentially the same • Differs only in packaging and advertising

  4. Buyers, Suppliers, and Distributors

  5. BUYERS- retailers- consumersSUPPLIERS- Water Utilities- Landowners

  6. Distribution

  7. Substitute Products

  8. Major Players • Nestle S.A. • PepsiCo, Inc. • The Coca-Cola Company • Other

  9. Nestle S.A. • World’s largest food and beverage company by sales. • Pierre and Pure Life are the popular brands • Established in 130 countries and markets 70 different brands

  10. PepsiCo, Inc. • Global snack and beverage company • Aquafina is their popular brand • Have ownership interests in some of their bottlers.

  11. The Coca-Cola Company • Largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates in the world. • Dasani is their popular brand. • Own about 500 brands in more than 200 countries.

  12. Others • Danone – Evian • Perrier Group – Perrier • Suntory Water Group – Ozarka • McKesson Corp • – Sparkletts

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