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ZUMIEZ

ZUMIEZ . Mission Statement. “Provide you with cutting edge clothing, footwear, accessories, Dvd’s, hard good for skate and snow for active lifestyles. Everything we do revolves around the customer-you are the heart of our company.”. Company Background.

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ZUMIEZ

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  1. ZUMIEZ

  2. Mission Statement • “Provide you with cutting edge clothing, footwear, accessories, Dvd’s, hard good for skate and snow for active lifestyles. Everything we do revolves around the customer-you are the heart of our company.”

  3. Company Background • The store originated in 1978, but started going publically in 2005. • The store targets buyers in the “skaters, snowboarders, and surfers” offering gear ranging from boards to clothes. • Targets consumers from ages 12 to 24. • Located mostly in shopping malls. • As of 2010, they operate over 400 stores in over 35 states.

  4. Management • President- Thomas D. Campion • C.E.O.- Richard M. Brooks • C.F.O.- Trevor S. Lang • Vice President- Ford K. Wright

  5. Porters 5 Forces • Threat of New Entrants- a lot of stores already • Supplier Power- Hundreds of suppliers • Buyer Power- We know want the customers want and need • Competitive Rivalry- Their becoming the new up and coming company • Threat of Substitution- Prices may be lower somewhere else

  6. External Threats • Pacific Sunwear- Also another surf based company targeting teens • Hot Topic- A clothing based store targeting “punk” teens • The Sports Authority- A sports equipment based store • Easy entrance of competition.

  7. Internal Threats • Managers are all older. • Still a young company. • Mistakes towards customers and products.

  8. SWot • Strengths- • Industry is growing • Demand for products in increasing • Action sports are becoming more popular • Weaknesses- • Large competition • Expensive products • Easy to create imitation products

  9. swOT • Opportunities- • Sponsor events • Sponsor teams • Fundraisers • Sales • Threats- • Competition is growing • Cheaper products

  10. Industry • Current Growth as of January, 2011 for the entire Industry.

  11. Products • Skateboarding- trucks, wheels, boards, grip tape, shoes. • Surf- boards, wet suits, bathing suits. • Snowboarding- boots, bindings, boards, goggles, helmets.

  12. Products Continued • Sunglasses- Oakleys, Dragon, Jack Martin. • Hats- Monster, Billabong, DC • Bags- Element, Neff, DC • Headphones- Skull Candies, Frends • Jewelry- Nixon, G-Shock, Silly bands

  13. Future Growth • Online- Approximately 10% of sales • Opening stores in different countries

  14. Where would we take the company? • Create bigger fan and consumer base • Build a relationship with loyal customers • Expand the company further- across the world more- help increase the sporting industry as a whole.

  15. Fiscal 2010 YTD • In millions except for EPS

  16. Stock Comparisons : Zumiez

  17. Pacsun

  18. Hot Topic

  19. Chart over Chart Results

  20. Refrences • "ZUMZ: Summary for Zumiez Inc.- Yahoo! Finance." Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Web. 19 Apr. 2011. <http://finance.yahoo.com/q?s=ZUMZ>. • Delorum. "Zumiez." Zumiez.com - Skate Shoes, Skateboards, Snowboards, Guys & Girls Clothing. Web. 19 Apr. 2011. <http://www.zumiez.com/>.

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