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Zumiez. Jamilah Cash Grant Miller Ryan Van Vleet. Zumiez Story. Debut their first store in 1978 in Seattle Started with just a single store and have grown today to over 225 brick and mortar stores.
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Zumiez • Jamilah Cash • Grant Miller • Ryan Van Vleet
Zumiez Story • Debut their first store in 1978 in Seattle • Started with just a single store and have grown today to over 225 brick and mortar stores. • They focus on providing their customers with “cutting edge clothing styles, music and hard goods for skate, snow, surf, and active young lifestyles.” • They now have an online store as well due to their large success.
Store locations in malls Strong relationships with suppliers and proud to carry their suppliers products. Sponsor large activities that involve the use of their products. High customer loyalty Their employees know what they’re talking about Strengths
Weaknesses • The extreme sort of image • Prices • Hard to expand customer base • Not having stores outside malls
Opportunities • Expand outside of malls • Expanding to new extreme sports i.e. wakeboarding, wake surfing and skating • Sponsor more events • Do more celebrity endorsements • Move into states that they aren’t currently in
Threats • Competitors such as Pacsun, Exit • High prices on certain products • Poor mall management • Possible extreme sports industry decline
Sources • www.zumiez.com • www.pacsun.com • www.exitrealworld.com • www.google.com