March, 2009

1. March, 2009

2. What is FARMWORKS? FarmWorks core business is delivering technology tools that drive precision farming practises in pasture management to provide our customers with measurable growth in productivity and profit. “TOOLS FOR MAXIMUM GROWTH” FarmWorks use global positioning systems, wireless networks, geographic information systems, yield monitoring devices, soil, plant and pest sensors, remote sensing, and variable rate technologies for application of inputs.

3. Organisational Structure

4. P-PLUS Solution Offer

5. Mapping Tools GPS Maps allow you to accurately allocate feed and identify hazards.

6. Software Tools P-Plus Farm Management Software – record and monitor paddock and livestock activity. Upload your GPS Farm Map and draw new layers such as the water system.

7. Pasture Management Tools Electronic Rising Plate Meters, the no fuss way to determine your pasture cover. Automatically interfaced to P-Pus

8. Communication Tools • Laser Engraved Whiteboards, customised to individual requirements. Built to last. • Map Pads

9. What is AG-HUB? • A new paradigm in the farming industry. • Optimises “more feed more efficiently”. • Supported by state of the art computer systems. • Dashboard of key performance indicators • Simplifies processes in running a farm through automated data collection • Graphical representation of paddock from ArcGIS & Corax - geo-referenced boundaries. • Improves speed at which franchisee & consultants deliver services to farmers • Franchisee, farmers, regional authorities, consultants and suppliers interact in a virtual community. • Reflects farming in the 21st century! “AG-HUB CHANGES THE WAY FARMERS DO EVERYTHING - FROM FEED MANAGEMENT, LIVESTOCK (?), TO COMPLIANCE TO SAFETY”

10. Supplier Farm Manager Regional Authorities Farm Owner Business Architecture • Virtual Community • Farm Administrator • Farm Editor • Farmer Viewer

11. The Onto-it Communication Hub Data Integrity with Farm Network Co-ordinator Node Node Zigbee On Farm Network Data Integrity & speed Low cost Low Power (Solar powered) 64000 Channels (Secure) 2.4Ghtz 1.6 km coverage per node

12. Value proposition Value Proposition: High output, delivered effectively. High yields from pasture management & planning. Capture key data on pastures, soil, water. Data collection & processes automated. Focuses on exceptions GPS technology used to accurately trace & manage effluent & fertilizer spread & events Pasture Quality Ease of Use Technology Low manual effort means collection of data at high seasonal peaks isn’t impacted. Farmnet & data collection automation means accurate data. GPS & on farm network technology used to accurately trace & manage animals. Animal Welfare & Management Information Completeness

13. How did we get there? • Seeing the success a solutions strategy has had surrounding P-Plus, we set about creating a new farming solution. Hub Decision support systems, Franchisees coaching farmers in best practice farming & mapping Business processes & tools Farmer Value Farmnet Automate data collection Multiple Systems P-Plus, Farm Mapping, Electronic Whiteboards & Plate Meters Systems and installers Farm Mapping contractors Systems P-Plus and Pasture measurement equipment GPS Mapping Products Knowledge, Complexity

14. System Architecture

15. Application Architecture • AG-HUB is structured into 3 sub-systems. • Higher fault tolerance by eliminating a single point of failure. • Individual nodes determine appropriate service levels.

16. Open APIs Mobile Enterprise Service Bus Explorer Web Map Viewer Desktop Use Serve ArcGIS Server Author Desktop Mapping Service - ArcGIS Author/Serve/Use Maps Data Models Globes Metadata Making GIS Knowledge Available To Anyone . . . . . . Integrates With Other Systems Via Standards Your logo here

17. Effluent Management System Designed to utilise nutrient irrigating resource and meet resource requirements. • Ensures application is within acceptable zones. • Monitors irrigator moving correctly. • GPS records location of dispersal. • Switch system off and alerts the event.

18. Pasture Measurement Tools If you can measure pasture cover accurately, you can control its quality & quantity • Automatic Feed Reader - Mounted on ATV • Measure pasture height and calculate kg/DM. • Takes multiple measurements between sensor & pasture then calculates average pasture available. • Touch screen displays paddock details – data automatically uploaded when you return to base.

19. Communication Tools Farm owner allocated own website which allows them to: • Communicate with suppliers , regional authorities, consultants & franchisees. • View actual photos of their farm anywhere. • View selections, and then simulate options chosen. • View personal planning schedules.

20. Operational Tools • Allows smart managing of farming by: • Electronic and automatic data updates – less chance of missing data. • Automatic generation of individualpasture schedules - keep better track of all phases, duration and resources. • Automatic generation of fertiliser orders-more time to improve productivity or manage farm. • Effluent Management – utilise resource safely through no go zones, cover, alerts, trends. • ATV Safety Management – protect staff through use of G-Force & GPS technology to alert driver & improve behaviour.

21. Decision Support Tools AG-HUB reduces time spent on administration tasks, and improves quality of information and decisions by: • Measuring - operational effectiveness through: • Dashboard of key performance indicators and alerts when thresholds are not met. • Trackingpasture yield, effluent compliance & ATV driver safety. • Summarising- keep track of herds and key dates.

22. Benchmark Questions • How is my farm performing & how might I improve that performance? • What level of performance should I reasonably expect from my present land? • Should I be running more stock on my present farm? • Should I be aiming for a higher level of stock performance? • Should I be moving some of my assets to a different farming sector? Your logo here

23. Key Performance Indicators • Pasture Dry Matter Harvested (tDM/ha) – Pasture consumed per hectare. Interpreted for land quality i.e. soil, irrigation. • Pasture Cost (per tDM) – measures how efficiently pasture is being grown & fed to livestock. • Body weight gain (kg/day) • Pasture harvested per Megalitre (tDM/ML. Your logo here

24. Management Tools Pasture Cover

25. Management Tools – Yield Map Your logo here

26. Management Tools – Effluent Spread

27. Management Tools – Feed Available Your logo here

28. Fertiliser utilisation under uniform distribution N Applied 150kg.ha.yr-1 Urea Equivalent 326kg.ha.yr-1 Applications per year 5 Cost of Urea $500/t Cost of application $10.40/ha Pasture Value $0.20/kgDM Your logo here

29. Channel to Market FarmWorks has an existing network of 6000 users throughout NZ that use their products. The AG-HUB franchise model will build on and extend this network. • Northland • Auckland • Waikato • Bay of Plenty • Rotorua/Taupo • Taranaki • Hawkes Bay • Manawatu • Wellington (Probably merge with Manawatu) • Upper South Island • Canterbury • South Canterbury/Coastal Otago • Lower South Island

30. Systems Support • Systems Manuals & DVDs. • Help-Desk to answer questions. • Coaching by team of professionals. • Training Sessions throughout the year. • Networking - conferences to share learning's.