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The Agile Inception Deck

The Agile Inception Deck . Template. <Your project name>. <Your client business>. Why are we here?. Important reason #1 Important reason #2 Important reason #3. <#1 reason for doing this project>. The elevator pitch. For [target customer] who [statement of need or opportunity]

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The Agile Inception Deck

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  1. The Agile Inception Deck Template

  2. <Your project name> <Your client business>

  3. Why are we here? • Important reason #1 • Important reason #2 • Important reason #3 <#1 reason for doing this project>

  4. The elevator pitch • For [target customer] • who [statement of need or opportunity] • the [project name] • is a [product category] • that [key benefit, compelling reason to buy]. • Unlike [primary competitive alternative] • our project [statement of primary differentiation].

  5. Product box <product name> fun picture <slogan> <benefit #1> <benefit #2> <benefit #3>

  6. The NOT list

  7. Your project community <community#3> Your core team <team#2> <group#1> Everyone else ! ... is always bigger than you think!

  8. Technical solution • Technologies: • <language> • <libraries> • <tools> • <technology> Danger! Out of scope

  9. What keeps us up at night • <scary thing #1> • <scary thing #2> • <scary thing #3>

  10. ON ON ON ON ON ON ON ON OFF OFF OFF OFF OFF OFF OFF OFF Trade-off sliders

  11. Learn more • http://agilewarrior.wordpress.com • Buy the book! • Twitter: • @jrasmusson

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