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Presentation Guidelines for Marketing Strategies

Presentation Guidelines for Marketing Strategies. by Raymond P. Fisk University of New Orleans. Presentation Guidelines Outline. Introduction Structure Content Style Process Conclusion. Introduction Key Grading Criteria. Structure Marketing Strategy Structure

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Presentation Guidelines for Marketing Strategies

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  1. Presentation GuidelinesforMarketing Strategies by Raymond P. Fisk University of New Orleans

  2. Presentation GuidelinesOutline • Introduction • Structure • Content • Style • Process • Conclusion

  3. IntroductionKey Grading Criteria • Structure • Marketing Strategy Structure • PI SA Alt. R&I • Logical Structure • Content • Marketing Content • Research Based Content • Style • Professional Style • Persuasive Style

  4. Recommendation Situation Problem Alternatives & Identification Analysis Implementation Marketing Strategy Presentation LogicalFlow

  5. Structure • Introduction • Introduce Your Team • Present an Outline • Introduce Your Strategy • Problem Identification • The problem determines every other part of your solution. • Situation Analysis • Use the SWOT format • Explain each point and why • The Situation Analysis should reinforce the Problem Identification.

  6. Structure (Continued) • Alternatives • Overview Your Alternatives Quickly • Explain 3 to 5 Carefully Developed Alternatives • Discuss Their Advantages and Disadvantages • Recommendation & Implementation • State the Recommendation • Identify the Criteria Used to Select It • Provide a Detailed Implementation • Timetable • Budget • Conclusion • Recap Your Marketing Strategy • Sell Your Solution

  7. Content • Marketing Content • Make sure you are using the best available marketing knowledge. • Use marketing terminology effectively during the presentation. • Research Based Content • Make effective use of your research during the presentation. • Research is often a major competitive edge during presentations.

  8. Style • Professional Style • Professional Behavior • Professional Dress • Persuasive Style • Your goal is to convince everyone in the room that your analysis is flawless.

  9. Process • Time • You should bring us a 30 to 45 minute presentation. • Preparation • Prepare Very Carefully • Rehearse Very Carefully • Everyone On the Team Must Speak • You May Use Notes, But Do Not Read to Us • Maintain Eye Contact • Creativity • The best creativity is great marketing analysis! • Never let style get ahead of substance. • Your presentation should be good and look good.

  10. Conclusion • Always Remember - You are being evaluated on three criteria: • Structure • Content • Style • Be Yourselves! • Enjoy Yourselves! • Give Your Best Effort! • I think, I can!

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