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AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan Cruyff. A hat-trick of ideas. AD POST MEDIA CENTRE / IDN CREATIVE BRIEF Team Johan Cruyff Madhu Paulo Mark Ronen Joram Tomasz Reio. MAKE IT WORK FOR SME’S… OUR TOUGHEST AUDIENCE. IDEA #1:.
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AD POST MEDIA CENTRE / IDN CREATIVE BRIEFTeam Johan CruyffMadhuPauloMarkRonenJoramTomaszReio
INSIGHT:SME’s want more business, more sales. But they often find it difficult to focus outside of the everyday issues. They’re in danger of being stuck in a ‘comfort-loop’.
MEANING:To attempt to extend the current limits of performance.To innovate, or go beyond commonly accepted boundaries
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INSIGHT:SME’s are busy people. They haven’t got the time, patience or understanding to focus on Database-driven Direct Mail“The last time I tried, it went pear-shaped. Isn’t mail a bit slow, a bit yester-year?”
INSIGHT:Businessmen want success. And they want it bad.Let’s satisfy the male ego; the vanity, the sense of achievement, the accolade, by giving them the tools and the power to succeed.
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