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Recruiting Members: Challenges and Solutions Nov 2 nd , 2012 Jake Schlachter

Recruiting Members: Challenges and Solutions Nov 2 nd , 2012 Jake Schlachter jake@foodcoopinitiative.coop. Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJ. 4 Cornerstones in 3 Stages. 4 Cornerstones in 3 Stages. Endowed Relational Capacity. Endowed Relational Capacity.

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Recruiting Members: Challenges and Solutions Nov 2 nd , 2012 Jake Schlachter

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  1. Recruiting Members: Challenges and Solutions Nov2nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop

  2. Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJ

  3. 4 Cornerstones in 3 Stages

  4. 4 Cornerstones in 3 Stages

  5. Endowed Relational Capacity

  6. Endowed Relational Capacity

  7. Adoption curve

  8. … vs. Earned Relational Capacity

  9. In the long run…

  10. STAGNATION URGENCY Inertia ANGER Apathy MOTIVATION STAGNATION HOPE Fear Isolation SOLIDARITY Self Doubt YCMD

  11. STAGNATION URGENCY Inertia ANGER Apathy MOTIVATION HOPE Fear Isolation SOLIDARITY Self Doubt YCMD

  12. What is Public Narrative?

  13. Action Inaction

  14. Action Inaction

  15. Confidence

  16. Is it worth it? Can I do it? Your presentation needs to answer these questions! • Am I inspired by this vision? • Is the leadership credible? • Do I have these interests? • Do I think a co-op will solve them? • Do I think this team and organization will be able to achieve a new co-op? • Do I trust and respect the speaker? • Do I know other people who have joined? • Am I like the people who have joined? Is this for people like me? • Do I see the need to join before it opens? • Will I actually shop at the co-op? • Am I financially able to join for the full amount? • Is there an installment plan? • Do I need to get permission from my spouse first? • Can I pledge to join? • Will I be able to afford the food at the co-op? • Can I learn more about the co-op and team at a meeting, or talking with leadership 1:1?

  17. ?

  18. ?!

  19. The Iron Law of Organizing Never do for someone what he or she is capable of doing for him or her self.

  20. Identify and recruit the people needed to do the work of starting the co-op, and keep them working together effectively.

  21. Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJ

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