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Executive at …. Staffordshire University

April. Executive at …. Staffordshire University. TRAINING. Level 3 Undergraduate Programme. Business Simulation 2011 EMC plc. April Training Executive Ltd. April House, Tarvin Road, Frodsham Cheshire WA6 6XN 01928 735868. April. Welcome to Executive. TRAINING.

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Executive at …. Staffordshire University

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  1. April Executive at …. Staffordshire University TRAINING Level 3 Undergraduate Programme Business Simulation 2011 EMC plc April Training Executive Ltd. April House, Tarvin Road, Frodsham Cheshire WA6 6XN 01928 735868

  2. April Welcome to Executive TRAINING A Real Time Simulation based on the European Automotive Industry

  3. Our Aim is : To provide practical and relevant experience in the operation of a business team to achieve strategic business challenges and deliver impressive business results in a challenging market and economic environment.

  4. The Simulation in Overview… You will be working in a team environment to manage an automotive company trading in the European car market. The module will comprise the following elements : PLANNING – Preparing a Strategic Plan, agreeing responsibilities DECISION MAKING – Making five sets of business decisions as a team and to deadlines REVIEWING AND REPORTING– Assessing your progress during each year of the simulation and submitting an individual report at the end of the module PRESENTATION – Some teams MAY be asked to make a presentation on their experience at the end of the module

  5. Learning Objectives (1) Learning during the module will include : • Critical thinking • Business review and financial analysis • Environmental and business analysis • Portfolio and market management and development • Stakeholder expectations management

  6. Learning Objectives (2) • Managing across the market and business value chains • Managing unexpected events • Managing financial investment and performance

  7. Learning Objectives (3) • Understanding the impact of business decisions on company performance and results • Working in a team environment understrict deadlines and reporting pressure

  8. Module Structure • 5 leagues • Up to 9 companies trading in each league • You are taking managerial responsibility for EMC plc as it enters FY 2011/2012. The company has been trading for many years already • In a period of significant market turbulence • The marketplace replicates what is happening in the real environment today • External business issues will crop up from time to time • Briefing documents have been provided

  9. Leagues in the Simulation Module Alpha Beta Delta Gamma Epsilon

  10. Assessed Performance Measures • Share Price • Return on Capital Employed • Current Ratio • Capital Gearing Ratio • Market Position & Share (total) • Gross Profit % • Output per worker per annum

  11. Business Plan Unique company name, logo and strap line The company mission/vision statements Choice of target market Summary of competitor analysis to identify problems or threats and opportunities Overall target markets and strategic rationale Financial objectives You will be required to prepare your business strategy and plan innot more than 7 ppt slides (plus a header page) WE WILL PROVIDE A SET OF TEMPLATES FOR YOUR USE

  12. Management Roles Available…. Chief Executive Officer Strategic Planning Executive Manufacturing Executive Finance Executive Technical and Engineering Executive Sales and Dealer Network Executive Human Resource Executive Marketing Executive

  13. Key Stakeholders • Customers • Employees • Suppliers • Shareholders • Governments • Local Communities

  14. Simulation Module Schedule A full timetable can be found on page 7 of the Handbook

  15. THE SIMULATION

  16. The Marketplace All your production facilities are situated in the UK and cannot be relocated to other European locations

  17. How the market is segmented MEDIUM e.g. Astra LARGE e.g. Jaguar X LUXURY e.g. BMW 6 CITY e.g. Mini Platform Age Group 1 3 4 2 Under 25 25to 40 5 6 7 8 10 9 11 12 41 to 55 13 14 15 16 Over 55 Your products will be targeted at one of these sector numbers

  18. Market sector share % of the total marketwhen you takeover EMC plc Market Forecast for 2011/12is 12-15m new car sales

  19. What’s it all about? Marketing and Image Managing Finance People and Teams Operations

  20. Annual Business Decisions Products (Models) Names, Market Sectors, Specifications, R&D, Price People Number to be Employed, Pay Plant No. of Factories, Level of Automation, Output Capacities Promotion Advertising Customer & Dealer Incentives Sponsorship Finance Loans, overdrafts, credits terms for customers and suppliers, financial investments, share trading

  21. Starting Position First year of trading is year 3 of the simulation Inflation will be 5-6% Company has a debt of £800m – You MUST begin repaying this immediately at a rate of £100m per annum Company has invested £425m in a new model – you will be responsible for its launch in your first year of trading The company has offered 500,000 shares for sale to the General Public Gilts can be purchased with an interest rate of 14.48% for 5 years

  22. To begin running the Simulation You will receive an email containing a team number, a password and a link similar to: http://executive.trainingsimulations.co.uk// PlayerLogin/index.php Click on the link to run the simulation

  23. Enter your serial no. and game name here and press Next Introductory Screen

  24. Select your team number from the drop-down menu, enter your password and press Then…

  25. Click here to view Cost & Data Sheet/Reports Click here to go straight to the decision-making screens Enter the Simulation

  26. Press the button Toprint or save a report click on the relevant icon here Screen 2 to view and print/save the Cost & Data sheet. Note: This can be accessed at any time via the Results option on the quick navigation panel on the left-hand side of the page

  27. Enter the name, size, age group target and price for the model. Press Decisions to move to further options General is provided on each page For information on individual decisions, click on the question mark. Decision Screens 1

  28. You can select more than one option per model, if you wish Select a body style and engine size for the model by choosing the appropriate checkbox Press once you are happy with your choices Model Designs Decisions

  29. Select as many or as few as required. Prices can be found on the Cost & Data Sheet Pick other options that can be made available on your model Press to continue, or to change your earlier inputs. returns you to the overview screen Model Options Screen

  30. Choose any R&D projects that you wish to apply to this model Research & Development Projects

  31. Follow this procedure for all subsequent models, and then press to enter Company Decisions Once you’re happy with your decisions for that model

  32. Insert any automation expenditure, the target factory output and the weekly wage to be paid. Select Enter the workforce to be allocated to each model PRODUCTION

  33. Notification of the number of factories needed to house the workforce employed If you wish to launch a new model next year, invest here Invest in advertising to raise the profile of your company & products Purchase market research/data on competition Marketing, New Model &Market Research

  34. Enter : • The amount you wish to borrow • The dividend to pay • Shares to be issued • Number of credit & debit days Decide if the company will invest in gilts Invest in your competitors’ companies by purchasing and trading shares (from year 2) FINANCE

  35. Note: All Model and Company Decisions must show a green light before proceeding Next… Once all Model and Company Decisions are entered, pressto view a forecast of your results.

  36. This report gives a prediction of the results that MAY be achieved with this set of decisions To return to the decision screens and make amendments select Changing Decisions

  37. Once the team is happy with the decisions made, select to submit them to the simulation for processing. Finally IMPORTANT ONCE THIS BUTTON HAS BEEN SELECTED YOU WILL NO LONGER BE ABLE TO CHANGE OR ACCESS THE DECISIONS FOR THE YEAR/ROUND

  38. In summary…. • The business simulation activity lasts for 2 months • It covers a wide range of business and project management skills • It is a competitive activity – you need to make good business decisions • The deadlines are critical events and MUST be met • Your group tasks are detailed in the briefing notes

  39. If you have any questions…. • Please post all queries on the Blackboard facility • Please refrain from posting several individual questions - collate them for your team • We will respond quickly to your questions • Please direct ONLY simulation-related queries to Julio Faria

  40. April Training Executive Ltd April House Tarvin Road Frodsham Cheshire WA6 6XN Tel : 01928 735868 Email : jjf@trainingsimulations.com

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