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Low Cost High Impact Communication

Low Cost High Impact Communication. Nilam Prasai IFPRI. What it is?. Communication tools that can be used to promote research/outputs when there is no money for larger communication campaigns

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Low Cost High Impact Communication

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  1. Low Cost High Impact Communication Nilam Prasai IFPRI

  2. What it is? • Communication tools that can be used to promote research/outputs when there is no money for larger communication campaigns • Services that are covered by communication division plus the com activities that researchers can do on their own

  3. Options/Windows • Option 1: official IFPRI publications/translations, media campaigns, seminars/events, and presence/features on www.ifpri.org, etc. • Option 2: simple things researchers or someone on their team can do that have significant ripple effects

  4. How • Sensitize researchers on the strength of various social media and other tools (next slide) • Speak their language to generate interest • Build their capacity

  5. Social Media • Facebook, twitter • An example • Stakeholder survey conducted by EPTD • Started with online survey in survey monkey • Got only 20 responses • Approached COM unit to post survey on various social media outlets including facebook, twitter, and blog world hunger • Received 450 responses from around the world

  6. Wikipedia • Directs large number of web traffics to our IFPRI.org website, ASTI, and Harvest choice • Appears in Google’s first 20 results for 88 percent of the top 100 global brands (Goldfarb 2009) • Available in more than 283 languages • May reach million mobile internet users, which otherwise may not be reachable

  7. Wikipedia Cont… • The recent deal between a global mobile network operator, Orange and Wikipedia will let mobile internet users in Africa and Middle East to access Wikipedia without incurring data charges. • Help researchers to create entries for projects and conferences, news and facts, interesting findings, Knowledge tools or products • Examples: SAM, IMPACT MODELS; web-portals such as Food Security Portal) or for key-words that defines projects such as bio-fortification, bio-technology, collective action and property rights and so forth.

  8. Some examples • http://en.wikipedia.org/wiki/IFPRI • http://en.wikipedia.org/wiki/Biofortification • http://en.wikipedia.org/wiki/Agricultural_Science_and_Technology_Indicators • http://en.wikipedia.org/wiki/Global_Hunger_Index

  9. Blogs • Creating/Writing on your own/project’s blog • Writing or commenting on someone else’ blog • Example • Our researcher Derek Headeywrote a blog post on DaniRodrik’s blog as a guest blogger • Page views: 783 (6th most viewed publication page) • Referrals from DaniRodrik’s blog: 131 • Referrals from Vox: 40 • PDF downloads: 279

  10. Mendeley • Reference manager and academic social network • Example • Mendeley Groups (Agriculture Health and Nutrtion • Mendeley Profile (Xiaobo Zhang, Shenggen Fan) • http://www.mendeley.com/profiles/shenggen-fan/ • http://www.mendeley.com/profiles/xiaobo-zhang/

  11. Data Visualization • Tableau • Excel • ArcGIS online • Embed the link of the visualization in multiple channels • Google API/Charts

  12. Publishing Publications and Data Together Sharing Research Data together with publication influences citation rate Jon Sears (2011): By 35percent in paleoceanography Henneken (2011): By 20percent in astronomy Piwowar et. al (2007): By 69 percent in medical research

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