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TV-Anytime & DMB MAF. 31 Oct. 2006 Jin Woo Hong ETRI. TV-Anytime Phase 1 & 2 Phase 1 Metadata Tools Phase 2 Metadata Tools Phase 2 Service for DMB MAF. Contents. TV-Anytime Phase 1 & 2. Phase 1 Specifications PVR-based applications in a unidirectional broadcast environment
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TV-Anytime & DMB MAF 31 Oct. 2006 Jin Woo Hong ETRI
TV-Anytime Phase 1 & 2 Phase 1 Metadata Tools Phase 2 Metadata Tools Phase 2 Service for DMB MAF Contents
TV-Anytime Phase 1 & 2 • Phase 1 Specifications • PVR-based applications in a unidirectional broadcast environment • Unidirectional broadcast (main broadcasting) • Ancillary metadata services over a bi-directional network • enable search, select, acquire and rightful use of audio and video • Phase 2 Specifications • Toward a world beyond TV (i.e., beyond audio plus video) • Build digital entertainment and information-rich lives around a digital hub • Including targeting, redistribution and new content types
Phase 2 Service of DMB MAF • DMB MAF intends to exploit all the Phase 2 metadata tools. • But, some profiling and usage limitation may be required. • Package Metadata • In addition to audio-visual contents, various DMB contents can be acquired through DMB data channel or IP-based DMB services. • Each can be consumed by itself or can be consumed together to provide more effective consumer experiences. ‘Package’ • Package metadata also describes synchronization (temporal) and spatial information between content to allow content to be consumed as the service provider intended. • Using the synchronization information, multi-stream experience (e.g., multi-camera sports, or alternate audio and video documentaries) can be provided with content packaging. • Coupons Metadata • Provides the way to signal the existence of coupon, to explain the coupon, and to signal the method to retrieve the coupon. • DMB MAF users may store the coupons with the associated contents and may retrieve and use them at any time.
Targeting Metadata • Provides metadata for automatic matching and delivering of relevant content to profiled consumers. Targeted substitution is based on user profile, usage history, etc. • A DMB portal may uses user preferences and other attributes to selectively recommend or present a DMB MAF content to the targeted user. • Also, an intelligent agent in the DMB MAF terminal may uses user preferences and other attributes to selectively acquire and record DMB contents. • Interstitials Metadata • Perform interstitial replacement at playback time based on a number of criteria. The criteria may be explicitly declared using the Interstitials metadata schema. • With this Interstitials metadata, DMB MAF consumers may replace the interstitials in main AV with their preferable ones at storing time or at later time.