Worldwide Association of Business Coaches Conference

1. Worldwide Association of Business Coaches Conference Coaching at Digital Media Jim Oher, Oher & Associates, Inc. Paul Jelinek, Senior Vice President, A & E Networks

2. Coaching at MTV Networks “If you can’t describe what you are doing as a process you don’t know what you are doing” W. Edwards Deming OHER & ASSOCIATES, INC.

3. Agenda • About Oher & Associates • Context of the Coaching – MTV Networks • Why and How did this engagement begin? • Oher & Associates Approach – Action informed by inquiry advocacy and testing • Goals and process • MTV Coaching Model • Q&A • Questions for Paul • Questions for Jim • Questions for the Profession • Additional Comments and Concerns OHER & ASSOCIATES, INC.

4. Coaching Context at MTV Networks The Setting: MTV Network Learning and Organization Development Department Executive Coaching is defined as: • “A one on one leadership tool to improve individual, group and organizational effectiveness” . • Coaching is focused on changing individual behavior through: • Assessment • Feedback • Action planning • Action learning OHER & ASSOCIATES, INC.

5. Coaching Drives Organization Change • Development of future leaders • Retaining talent at all levels of the organization • Allowing leaders to more effectively manage change • Provides insights into our leadership and management development curricula - OHER & ASSOCIATES, INC.

6. Executive Coaching at the individual level BENEFITS: 1. Provides a confidential forum and an objective listener -     2. Involves a customized direct, one-on-one guidance and feedback for our leadership -                     3. Delivers immediate results when dedicated to relationships and a development plan OHER & ASSOCIATES, INC.

7. Why and How did the Coaching begin? • Oher & Associates Approach: • Business Results through Action Inquiry • Advocacy • Testing OHER & ASSOCIATES, INC.

8. Why and How did the Coaching begin? • Oher & Associates Approach: Testing INPUTS RESULTS ActionInquiry Advocacy OHER & ASSOCIATES, INC.

9. MTV Coaching: Goals • Refined goals: 360 degree feedback process • How to work with Creative People • Patience and inquiry ahead of frustration • Creating Synergy • Partnership and Collaboration OHER & ASSOCIATES, INC.

10. Oher-Jelinek Coaching Plan Understand and Respond to Audience Needs Clarity Maximize Partnerships and Collaboration Teamwork Engagement and Capturing of Imagination Sustainable Impact Manage Staff Effectively and Build MTV Leadership OHER & ASSOCIATES, INC.

11. Concept Understand and respond to audience needs and interests Actions Conduct pre-meetings to explore the goals, objectives, and viewpoint of your audience Interact inquiry with audience – let their answers guide you Take the pulse of your audience Be flexible--move discussion in different directions when necessary Process: Focus on for Business Results OHER & ASSOCIATES, INC.

12. Concept Maximize partnerships and Collaboration with groups and Individuals Actions Get people to share their experiences and needs Rules of engagement: Make sure priorities are clear Ensure that there is a clear process for working together (online, ad sales) Ensure that all groups know what you do Process: Focus on for Business Results OHER & ASSOCIATES, INC.

13. Concept Engagement and Capturing of Imagination Actions Spark creativity through show and tell Less is more in presentations/way you communicate Be Direct Speak in a language the audience understands Recognize and address audience needs Process: Focus on for Business Results OHER & ASSOCIATES, INC.

14. Concept Manage Staff Effectively Actions Advocacy Set clear expectations Review goals and objectives Set a clear set of deliverables and a process for getting things done Cross pollinate ideas between groups (wireless/video/games) Use outside professional techniques to assist ongoing management Process: Focus on for Business Results OHER & ASSOCIATES, INC.

15. Concept Build MTVN Leadership Actions Be a thought partnership for MTVN staff Be collaborative and helpful Don’t feel a need or try to control or manage everything Be comfortable with ambiguity Cross pollinate ideas between groups (wireless/video/games) Have a broad perspective--don’t focus on your one group or NICK but MTVN Process: Focus on for Business Results OHER & ASSOCIATES, INC.

16. Questions for Paul and Jim… • What did you learn from the coaching experience? • What did you take to A & E? •  What were the sustainable results or outcomes of coaching? •  What was the overall value of the coaching engagement— • for you?, For your team?, For the organization? OHER & ASSOCIATES, INC.

17. Questions for Paul and Jim… • What were the strategic outcomes and business results as a result of the coaching? •  Is there anything you would change about the coaching process as you reflect on it? OHER & ASSOCIATES, INC.

18. Implications for the Profession • Internal and organizational worlds • Multiple conceptual frameworks OHER & ASSOCIATES, INC.

19. Additional Comments and Concerns • The 360 feedback process – extensive • The value of the coaching uncovered via the process • What would you do differently? • Dilemmas – pulling the plug - • Questions about coaching process – 360 feedback OHER & ASSOCIATES, INC.