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Communication for Social Change Mapping Communication, Making Social Change Jyotika Ramaprasad School of Communication University of Miami Coral Gables, Florida. Journalistic Communication To sustain democracy To make social change. Strategic/Dialogic Communication
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Communication for Social ChangeMapping Communication, Making Social ChangeJyotika RamaprasadSchool of CommunicationUniversity of MiamiCoral Gables, Florida
Journalistic Communication To sustain democracy To make social change Strategic/Dialogic Communication To advance corporate purposes To make social change Mapping Communication(Theory)
Journalistic Communication Examples Libertarian Social Responsibility Hutchins Commission Civic or Public Journalism “Buzz” Merritt, editor, Wichita Eagle, and Jay Rosen, journalism professor, NYU Mapping Communication(Theory)
Journalistic Communication Examples Communitarian Journalism Clifford Christians, UIUC Ubuntu (South Africa) Peace Journalism Johann Galtung, founder, Peace Studies and Peace Research Jake Lynch and Annabel McGoldrick Development Journalism http://www.ips.org/institutional/ Mapping Communication(Theory)
Strategic Communication Examples Diffusion of Innovations Everett Rogers Social Marketing Philip Kotler, Alan Andreason Behavior Change Communication John Hopkins University Center for Communication Programs Mapping Communication(Theory)
Strategic Communication Characteristics Ethnocentric Top down Outside expert Focus on individual Mapping Communication(Theory)
Dialogic Communication Examples Participatory Communication Luis Beltran Conscientization Paulo Freire Social Movements Mapping Communication(Theory)
Dialogic Communication Characteristics Indigenous Bottom up Participatory Focus on system Mapping Communication(Theory)
Hybrid models Characteristics Emancipation and control Empowerment and oppression Dialogue and dissemination Unity and fragmentation Papa, Singhal, Papa, Organizing for Social Change Mapping Communication(Theory)