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Golf and the Economy

Golf and the Economy. Economic impact, Private Clubs, And Small Markets. Private Clubs?. Memberships Fees are key Mainly for avid golfers 3,000 to 500,000 dollars a year to join 14% of golfers in the U.S. belong to a private club. Economy’s Impact.

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Golf and the Economy

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  1. Golf and the Economy Economic impact, Private Clubs, And Small Markets

  2. Private Clubs? Memberships Fees are key Mainly for avid golfers 3,000 to 500,000 dollars a year to join 14% of golfers in the U.S. belong to a private club

  3. Economy’s Impact Last 5 years golf participation dropped around 11% Supply and Demand? On average a private club lost between 5 and 15% percent of memberships. Lost on average of about 187,000 dollars annually In 2009 140 of the nation’s courses closed and only 50 new opened up. The fewest since the 1980’s.

  4. Financial Problems Memberships lost Pro Shop losses Wages Slashed… Fewer Rounds Played (Chart)

  5. Small Markets…? • Successfully the same • Lower prices keep them coming back • Tipton Golf and Country Club • Memberships up by 5 percent. • Increased restaurant sales • Club Loyalty

  6. Small Private Course Operations Board of Directors General Manager… Club House Staff Course Maintenance staff Member involvement!!!

  7. Expenses • Course Maintenance • Club House • Staffing • Course Events • Less Expenses means less losses • No banquet halls, no pro shops

  8. Revenue Generators and Fundraising • Large Market Clubs • Banquet Halls • Golf Outings • Pro Shop • Restaurant • Bar • Small Market Clubs • Restaurant • Memberships • Fundraising

  9. Fundraising • Best for small town courses • Loyalty • Bettering the community • Golf Tournaments • Example: • Irrigation Benefit • Tipton, IA • New Watering System for the entire course. • Committee approval • Raised 1.1 million

  10. Marketing Strategy • Small Market • School pride • Brand Loyalty • Limited choices and limited marketing • Large Market • National Recognition • Club House • Player Recognition • Community Marketing (Gated)

  11. Hardships • Course Conditions • Limited Resources • Financial Backing • Large vs. Small

  12. Pushing Through • Success Story • Pleasant Valley Golf Course • Small Town Course in Pennsylvania • New Ownership - Zoltan Connor • Grew up on the course • Remembered it for what it could be • Increased membership 10 percent in 1 year • Importance of Loyalty in Small Courses

  13. Conclusion Fundraising Advantage Loyalty drive small market courses Can succeed if they stay loyal

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