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PMNCH Rebranding Towards Global Health Alignment

Explore the potential name change and rebranding process of PMNCH to better reflect its mission in the evolving global health landscape, along with the scope, objectives, and TOR for the EC Working Group.

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PMNCH Rebranding Towards Global Health Alignment

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  1. Global Development Shifts and PMNCH’s Positioning and Rebranding Ann Starrs Governance & Nominations Committee Chair

  2. PMNCH’s Position in an Evolving Landscape Universal Health Coverage Human Capital Project Maternal, Newborn, Child and Adolescent Health The Astana Declaration on Primary Health Care Global Health Action Plan Evolution in the EWEC Architecture

  3. Decision from the PMNCH Board During its 21st meeting, the PMNCH Board asked the EC to initiate and oversee a process which will consider a potential name change for PMNCH … …with the aim of • more fully representing PMNCH’s mission and activities • reflect its current operating environment. A possible name change would also include a new logo / visual identity / tagline.

  4. Scope of PMNCH Rebranding • Name, logo, visual identity and tagline are not stand alone products; • Brand needs to reflect the PMNCH operating environment; • PMNCH envisages repositioning on the basis of brand audit in the Health/ SDG environment (partners, EWEC ecosystem, GFF); • Re-branding to reflect the PMNCH partnership-centric approach; • New brand used for all PMNCH products and touchpoints, internal and external, off and online; • Changes in branding answers ultimately three questions: Who are we? What do we do? Why does it matter?

  5. TOR EC Working Group on Rebranding Process • Oversee the rebranding process of PMNCH from the analysis phase of the present brand to the external launch of the new brand; • Review and approve TOR for the services of an external brand agency; • Review key deliverables provided by the external brand agency, in close collaboration with the PMNCH communications team: • Brand perception survey • Brand audit report • Brand brief and framework; • Liaise with the PMNCH EC/Board to obtain approval on the final brand identity, including name, visual identity and tagline; • Liaise with the EC/Board for the endorsement of long-lasting brand management in the Partnership.

  6. For the Board’s Decision • Would the Board like to include any other elements in the PMNCH rebranding scope? • Does the Board agree with the proposed process? 6

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