Digital Touch Points

1. Digital Touch Points Mobile

2. DISPLAY AD PLACEMENT

3. AD PLACEMENT STRATEGY “Running your campaign on only the top 4 sites, limits your exposure to less than 29% of the entire online audience” Ad Network *JP Morgan report – “The Rise of Ad Networks” Oct, 2007 Page views Create Branding and Trust. Contextual Targeting Broader Reach Top websites Long tail websites Blogs There are three channels that we are going to use as campaign media to reach our audiences. 1. Single Placement on Top websites to build positive brand image and trust. 2. Ad Network to reach broader audiences. 3. Google Display Network, to apply contextual Targeting .

4. AD PLACEMENT KEY FACTORS • Reach Who is your target audience How many of them do you expect to see your ad Where to reach them • Intensity How many times your ad seen by your targeted people • Creative Form What is your ad’s “look and feel” • Optimization What can you do to optimize the performance of your ads

5. TECHNOLOGY YOU CAN EXPLORE Benefits: • 1. Real Time Monitoring • You will be able to monitor your ad performance by analyzing real time report on several things below: • Clicks (the number of clicks upon the banner) • Impressions (the number of ad appears) • Inventory (the number of ad space, ad views hat publisher can deliver to advertiser) • Flash Media Events (any engagement done by user upon banner ad, eg: mouse hovering, click, roll over,etc) • 2. Apply advanced targeting technique (Only for Ad network) TARGETING City Targeting Reach specific audience based on big cities such as Bandung, Surabaya, Medan, etc Time Targeting Understand the best time of your potential customers go online. Behavioural Targeting Understand your customer’s preferences and habits in the internet. Contextual Targeting Choose your target keywords to be displayed in our sites channel. Retargeting Keeping track of people who visit your site and displaying your ads to them as they visit other sites online.

6. TECHNOLOGY YOU CAN EXPLORE • 3. Apply on going optimization • Cross Media Optimization (only for ad network) • An optimization for low performance ad by moving the banner from one site to another relevant site which can perform better. (all sites are premium sites) • Creative Optimization • An optimization for low perfomance ad by modifying the creative side of the banner. • Ad Copy Optimization • An optimization for low performance ad by modifying the message content and copy. • Frequency Capping • An optimization done by limiting the number of ad appearance to one user.

7. TECHNOLOGY YOU CAN EXPLORE • 4. Banner Rotation (for single placement) • You will be able to rotate your banner ads in one spot for single placement. This technique enables you to save your budget. You pay for one ad spot and you can display more than one banner ads. Pay for One spot and Place Ad for more than one products

8. TECHNOLOGY YOU CAN EXPLORE To support our ad placement strategy, we also gather information from reliable third party partners. 5. Third Party Survey Platform We also use third party web survey platform to enable us analyze the traffic of popular sites. We always work on the detail of something So in analyzing the website for ad placement, we also gather detail information from other parties to get more reliable data and information to get the best result for our clients. .

9. TECHNOLOGY YOU CAN EXPLORE Benefits: Website : rumah.com Category : All Categories Audience : Indonesia Sample Size: 317 Date: Oct 1, 2012 - Oct 7, 2012 Traffic : All Devices A. Provide Demographic Data The demographic data will help us target more accurate audiences with various information background. We will also share this information to our clients upon request. .

10. OUR SUPPORTING TECHNOLOGY B. Provide Audience Duplication Data Category: All Categories Traffic: All Devices Audience: South East Asia Duplication: 53,610 Date: 01/09/2012 - 30/09/2012 Total Audience Reach: 8,295,329 Audience duplication data will help us plan an efficient ad placement. You will not waste your budget for placing ad in 2 popular websites with the huge number of the same visitors

11. AUDIENCE DUPLICATION RATE IN GENERAL 2.573.150 2.573.150 1.815.746 X = 4.388.896 unique visitors Duplicated Duplicated 1.091.036 Chart. 1 1.073.558 742.188 1.499.592 TOTAL REACH 3.315.338 Look at the Chart.1 If we place ad on Kompas and Detik, it doesn’t mean that we will reach 4.388.896 unique visitors.which is 1.815.746 users from kompas plus 2.573.150 unique visitors from detik. The fact is, we will reach less unique visitors than that, because of the number of duplicated visitors . Based on the data above we will reach only 3.315.338 unique users. The same thing goes for the next charts 2.127.602 X = 4,700,752 unique visitors Chart. 2 1.036.566 1.482.114 TOTAL REACH 3.609.716

12. AUDIENCE DUPLICATION RATE IN GENERAL X = 3,943,348 1.815.746 2.127.602 Chart. 3 Duplicated 1.362.471 1.050.615 765.131 TOTAL REACH 3.178.217 Having learned all the numbers from the previous charts, we might conclude that the right combination for placement is on VIVA and DETIK.com. Because it generates biggest reach. But WAIT! Those numbers above are based on GENERAL DATA of VISITORS. The result might be different if we modify the data source into more specific criteria. As shown in the next presentation

13. SEARCH ENGINE PLACEMENT

14. How many people use Search Engine to find product information How your competitors How your competitors tap into this market potential

15. Google

16. Google

17. Also called Pay-Per-Click (PPC) What is SEM? Guaranteed placement of a small ad Search Engine Marketing? • How Does SEM or Sponsored Listings Work? • Select targeted keyword or phrases • Select monthly budget • Select daily budget • Bid for keyword or phrases • Campaign monitoring (e.g. keyword performances, etc.) • Reporting Google

18. Paid Search Paid Search Google

19. The Number of Search Using Keyword Related to “Minyak Angin” Key Finding There are about 90,000 people search for specific keyword related to “Minyak Angin”

20. The Number of Search Using Keyword Related to Similiar Product Key Finding There are 14,320 people search for the specific keyword with competitor brand.

21. Tools to trace:

22. SOCIAL MEDIA PLACEMENT

24. Overview

25. Why Facebook? • Reach your exact Audience • Demographic: Age, Gender, Marital status, Location (City) • Interest : Ex. Sport, Travel • Education: S1, S2 • Connection: Fans or Not a Fans

26. The most popular ads on Facebook Offsite Brand Page Apps Event Page Use to increase the number of fans on brand page Use to drive traffic to outside Facebook eg. Website & Microsite Invite & increase attendee to your event * Available for Premium Buying

27. Standard Ads can appear on both newsfeed and right hand sided exclude Offsite Ads (only Right Hand Sided) * No Mobile Placement

28. Measure your business ROI Advertise will get pixel code to integrate into the web page you want to track conversion Offsite Conversion tracking Report will includes actions that occurred within 1 day, 7 days and 28 days after a person click an ad and 1 day after viewing an ad.

29. Make Your fans endorseYour brand. Like Apps Event Offer Stories about your friends engaging with Your brand

30. Promote does matter. Mobile Desktop 3x Larger Image * Available for Premium Buying

31. Which content do you prefer? Text Video Photo Link

32. Use for direct marketing activities like Coupons, Promotions or Flash Sales directly from brand Facebook pages.

33. Offers only available on Pages with at least 100 likes. ` • There are 3 kinds of offers: • In Store Only • In Store & Online • Online Only After user claim the offer, Offer will send to primary email address associated with Facebook account

34. Not only the right demographic, but the specific people. • Meet your offline customers on Facebook. • Define your user by Email, Facebook UIDs or Phone numbers. • No limits of databases uses. Email List: Zoewade@hotmail.com Martinafiatgawa@gmail.com Riorio@yahoo.com Zetra.ares@gmail.com Hoshimaruno@hotmail.com

35. MOBILE PLACEMENT

36. Why mobile

37. Why mobile

38. Example of Mobile Ads Standart Ads Click to landing page

39. Sample of Standart ads

40. Mobile Ads feature targetting • Operator / telcos • Handset Type • Operating system (OS) • Geo targetting by country • Channel : News, Lifestyle, Technology, Sport, Women, and Youth • Retargetting

41. UberMedia

42. UberMedia Apps iPhone. Android. Blackberry . Mobile Web iPhone. iPad. Desktop Android THE most powerful tool for Tweeting on Android • The most customizable Twitter tool “just for me” • The world's most popular full-featured Twitter app • Customization options, and a richer, more user-friendly Twitter experience The fastest Twitter App • Intuitive, clean and elegant design • Keep your unread tweets in sync between your Mac, Firefox browser, iPhone, and iPad • Customizable colors for timeline/friends • Supports multiple twitter accounts

43. Sample ads in UberMedia Communicate your offer to Uber Social users in Indonesia and you can target them by operation system like IOS, Android, Symbian, Windows.....

44. Audience Targetting Custom UberAudience segments are created by targeting groups of people who follow key influencers and/or brands on Twitter as they relate to specific interests. Follower tags can be combined to create hyper-qualified audience segmentation. With minimum 100K Followers Ads only appear to user who follow specific account you targetted to

45. SMS • Advertisers can target the audience by profilig features : • Age • Location (only big cities) • Gender • ARPU (Average Revenue Per User) Telkomsel XL Indosat

46. LBA Advertising Min 10.000 SMS

47. Thank You Apabilaadapertanyaan, Silakan menghubungi: UKM@adplus.co.id