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AMPS reader profile June 2013

AMPS reader profile June 2013.

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AMPS reader profile June 2013

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  1. AMPS reader profile June 2013

  2. Noseweek is South Africa’s hardest hitting investigative magazine, with a reputation for tenacity, integrity and wit. Experienced leaders across many disciplines clearly recognise the value of the service noseweek delivers to SA companies and institutions as well as consumers in their individual capacity. They resonate with the irreverent honest opinions reflected in the publication, as the editorial content mirrors their own experience of the world. Noseweek tells it the way it is! Noseweek, launched in 1993, is an ideal channel for marketers who are confident of the integrity of their product and who are looking to align their product in an environment with similar integrity. • A well heeled subscriber base of 31% includes the Presidency, the Treasury, opposition leaders, company directors, judges, doctors, academics and successful entrepreneurs. • Current ABC (Q4 2012) 17,588 • Distribution is through a strong subscriber base as well as through Woolworths, Exclusive Books, CNA and many other independent outlets • On street date – Thursday preceding last weekend of the month.

  3. Circulation Loyal following with high subscriber base of 30 – 37%

  4. Demographic Reader Profile Total readers 60,000 High in LSM 9 &10, Male bias, very high income bracket, live mainly in W.Cape,KZN and Gauteng Source: AMPS 2012 AB

  5. Noseweek readers offer higher LSM 9-10 and 35+ profile than all competitive publications

  6. Motor Vehicles • According to AMPS, there is a potential of 6 million people in South Africa who either own, use or maintain a personal motor vehicle. • 40,000 Noseweek readers have own or use of car. • 21,000 own car/sedan • Developing a long term and consistent presencein Noseweek,will open the doorway to a highly influential market who enjoydriving for pleasure! Source: AMPS 2012 AB Main Branded

  7. Banking and investment • According to AMPS, Noseweek have the following bankers: • ABSA - 20,000 or 33.5% of it’s readers • Standard Bank - 17,000 or 28.2% • First National - 15,000 or 25.7% • Nedbank - 14,000 or 24% • Of Noseweek readers • Savings account - 41,000 or 68% • Personal cheque - 30,000 or 51% • Personal credit - 26,000 or 43% Source: AMPS 2012 AB Main Branded

  8. Electronic devices • Noseweek readers enjoy their electronic devices • 30,000 or close to 50% own a digital camera • 10,000 own an ipod • 15,000 own computer game • They are a 1000 times more likely to own a kindle than average population! Source: AMPS 2012 AB Main Branded

  9. Noseweek readers enjoy good living lifestyle and finer things in life.

  10. Noseweek readers enjoy walking/hiking, golf, rugby, cricket, tennis and water sports

  11. RATES Rates effective 1st January 2013. All above rates include standard agency commission Contracts for 3 or more consecutive ads are negotiable

  12. TECHNICAL SPECIFICATIONS Advertisements can be placed anywhere in the publication, except on the front page. Positions can only be guaranteed on a first come, first serve basis. . Noseweek is produced using a four process-colour litho printing on 85gsm Triple Green matt art, with covers on 115gsm Triple Green gloss art SCREEN RESOLUTION: 300 dpi Contact: Godfrey Lancellas Tel: 021 712 1380 Cell: 083 501 5999 e:godfrey@madhattermedia.co.za Advertising Co-Ordinator Adrienne de Jongh Phone 021 686 0570 Fax 021 686 0573 e:ads@noseweek.co.za

  13. Noseweek.co.za - Online Rates Effective 1st January 2013 Noseweek notification mailer A notification mailer is distributed to 1,900 current online subscribers who have opted to receive the mailer. The mailer serves to inform subscribers that the online issue is available and what they can expect to see in it. Only one ad placement is allocated on the mailer, offering exclusivity to the advertiser. The ad appears on the bottom of the mailer. Display ad in monthly mailer 300 x 300px R2 000.00 per month All above rates include standard agency commission. Please confirm actual monthly rate with MadHatter Media Rates exclude vat. Max ad size 40kb

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