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AMPS 2013 AB

AMPS 2013 AB. MAJOR SUNDAY PLAYER. Sunday Sun is the most read tabloid style English newspaper on Sunday. Source: AMPS 2013 BA. 176,692 (Circulation). 80% Own Homes. R12,727 Average Household Income. 176,692 Reaches 200 HOMES . SUNDAY SUN AT A GLANCE. 2,646mil (Readership). 34

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AMPS 2013 AB

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  1. AMPS 2013 AB

  2. MAJOR SUNDAY PLAYER Sunday Sun is the most read tabloid style English newspaper on Sunday Source: AMPS 2013 BA

  3. 176,692 (Circulation) 80% Own Homes R12,727 Average Household Income 176,692 Reaches 200 HOMES SUNDAY SUN AT A GLANCE 2,646mil (Readership) 34 Average Age 55% Male 45% Female R12,727 Average Personal Income 76% Urban 95% Black 1.177mil Working (81%) OR 2,141mil LSM 6-10 Source: AMPS 2013 BA/ ABC Q3 2013

  4. SUNDAY SUN’S EXCLUSIVE REACH 895,000 Sunday Sun readers do not read any other weekly newspaper and 1,224mil do not read any other Sunday newspaper. 1,170mil do not read any daily newspaper. Of the South African Sunday English newspapers, Sunday Sun is the 2nd mostcirculated Sunday newspaper at 176 692. Sunday Sun has national distribution. Sunday Sun reaches the youngest of the English Sunday newspaper readers at 34yrs average age.

  5. AGE 87% of readers are less than 49yrs of age Source: AMPS 2013 BA

  6. HOUSE-HOLD INCOME More readers are in the higher household income bracket Source: AMPS 2013 BA

  7. EDUCATION 65% readers have completed Matric Source: AMPS 2013 BA

  8. WORK STATUS Most readers are employed Source: AMPS 2013 BA

  9. SUNDAY ENGLISH PAPERS BY LSM In (%) 81% of Sunday Sun readers are in LSM 6-10 Source: AMPS 2013 BA

  10. TOP 10 LIFESTYLE STATEMENTS In (%) Sunday Sun readers heed advertising Source: ABC Q3 2013, AMPS 2013 BA

  11. TOP 10 SPORTING INTERESTS Soccer is the main sport readers are interested in; followed by various other sports Source: AMPS 2013 BA

  12. TOP 10 MONTHLY ACTIVITIES Visiting hair salons, eating in restaurants and shopping for pleasure are the main monthly activities Source: AMPS 2013 BA

  13. REACH THE MASS MARKET WITH A “FINE TUNE” Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus into the more affluent segment of this market with 39% of readers coming from households earning more than R11,000 per month There is low duplication between Daily Sun and Sunday Sun and the two offercomprehensive reach of the average South African consumer; with 1,455million Sunday Sun readers under the age of 34years. Exclusive Sunday Sun readers are the most well off of the Sun continuum - with almost 500,000 with a post Matric. If you want to reach the mass market and need to fine tune your focus, Sunday Sun offers the media solution that delivers. Source: ABC Q3 2013, AMPS 2013 BA

  14. THANK YOU

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