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Framing the Bride

Framing the Bride. Globalizing Beauty and Romance in Taiwan’s Bridal Industry. Bridget Keller, Cindy Li, Lauren Slutsky. Taiwanese Bridal Studios. ViviBride Salon. Elysees Salon. Competition within the Industry. Marketing Strategies Importance of Good Relations Packages

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Framing the Bride

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  1. Framing the Bride Globalizing Beauty and Romance in Taiwan’s Bridal Industry Bridget Keller, Cindy Li, Lauren Slutsky

  2. Taiwanese Bridal Studios ViviBride Salon Elysees Salon

  3. Competition within the Industry • Marketing Strategies • Importance of Good Relations • Packages • Status Indicators • Modernity

  4. Production Process: The Photo shoot http://www.youtube.com/watch?v=WRWy7UxUrCg&feature=related

  5. Beautifying the Bride • Who sets the standard? • Beauty Rituals • Bridal vs. Everyday Beauty • West vs. East

  6. The Role of the Groom

  7. Why is this practice so popular? • Conformity? • Functionality? • Memory? • Fantasy? • Indicator of Status?

  8. Variety of Photos

  9. Modernity vs. Tradition? • Romance • Individuality • Freedom • Family Negotiations • Power • Gender

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